Think You Need Help? Tidy Homz is Your Home Organizer for Life
Think of everything from clothes hangers to cushion covers to a dining table, and you have imagined Tidy Homz.
“It is said that necessity is the mother of invention and that’s what happened with us.” This is Pritika Chatterjee, CEO and cofounder of Tidy Homz. It’s an ecommerce startup focusing on interior décor that is utilitarian in nature.
How did the idea for Tidy Homz come about?
Once on my visit to a place helped me realise the ease and use of suitcase stands and convenience of using it. I loved it so much that I started looking out for that in markets and when I could not find it anywhere in the market, I thought of manufacturing it and help people pack their stuff with ease without bending over or keeping suitcase on beds.
Our work procedure is very simple, we manufacture more than 80 percent of our products and keep them stock them at our warehouse. Once an order is placed through the website, it goes directly to the stores where the product is double checked for quality, packed and shipped through our logistics partner.
What are the unique key points of your company?
Our product is the unique point our company. They are not easily available in the market and since they are manufactured by us, we feel responsible towards the product and keep a keen check on over pricing and quality. Thus, we aim to provide the unmatchable quality that is not accessible in the market. And, since we are not a marketplace like most others, we can provide an excellent after sales service to our customers.
How are you different from existing competitors?
Our USPs differentiates us from our competitors.
We are not a marketplace and I’m certain that we provide better pricing, quality for our unique products.
What is the funding status and monetization model?
We are funded by our parent company- Savera Group. We have not taken any external funding yet but we will surely be looking forward to it in future.
What challenges are you facing in running your business?
Managing the whole supply chain smoothly, managing inventory and stock and making sure most products don’t go out of stock are some of the major points we feel we have to deliver on efficiently as keep challenging us. Moreover, training and retaining staff, fund management since we are not an externally funded company is a major challenge we face in our work day in and day out.
How has been the people responses so far?
It’s been more than positive. The feedback that we get from our customers is positive and they also come back for shopping to our website. It keeps us energetic to deliver better and live up to the expectations of our consumers.
Give us some traction details
Being new in the industry, we are happy with the way we are progressing as far as orders and business is concerned. People are using our products, recommending to others and are also coming back to shop more products. Also, we get 40,000 unique users visiting to our website weekly and the average time any user spends on our website is 8-10 minutes per session.
How do you look at expansion?
We are looking at putting up pop up stores at various malls in Tier 2 and 3 cities.
After we run this pilot project in Tier 2 and Tier 3 cities across India, we will be looking forward to opening a retail store.
Apart from that, we are also doing a lot of collaborations with colleges and setting up similar pop ups there so that we can connect with the younger generation which already seems to love our product.
What are your marketing plans?
We are targeting Digital Marketing and Social Media Marketing to connect with our audience. We might also look at blogger associations as well moving forward.
What has been the biggest learning so far?
Every day comes with a new learning opportunity! I had no idea what was in store for us when we started working on Tidy Homz back and oh boy, it’s been one hell of a journey already! We had no office when we started, and we moved forward with a 2 member team. Now we have with us a very talented staff, we design products on our own, and improvise ourselves using customer feedback. Ajinkya Save, my fellow cofounder at Tidy Homz has always been on his front foot with me while we patiently understand the market, our consumer and its needs.
What is the market size and opportunity?
In India alone, the home design and decor market is poised to grow to over 45 billion dollars by end of 2017 from 13 billion dollars in 2010. Therefore, market size is huge.
People these days are ready to experiment and buy products that are utility based. This is the case especially in Tier 2 and 3 cities and with people who live alone in metro cities as they tend to spend on utility products rather than spending on high end furniture.
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