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Amit Dua

Amit Dua - CoFounder and CEO at Signity Solutions and ValueAppz.

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The Power of Technology for Survival of Local Small Business

Technology brings industries closer to consumers by using emails to answer queries, offer online chat options in order to help customers that visit the business websites, use latest phone gear that makes customer service more effective.

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With advancing technology, leading a small business can appear much more complicated than it used to be. Days of simply printing an advertisement in the newspaper and expecting customers are long gone. Nowadays, small businesses are regulated using digitalized deals or social media. Thinking back on how businesses were run earlier with no internet or email, online marketing or smartphone applications - almost seems impossible for us to think of now. Advancement and usage of technology has improved tasks and operations at companies of all scales and facilitated in turning small or local businesses into global unicorns.

Running especially a small business implies that you’re a lean organization. Often, it’s mostly a few trusted colleagues. You might think that your business does not have the budget for technological advancements, but investing in such activities can turn out to be fruitful.

Technology brings out invention. These inventions have the capability to empower businesses and help them to become extraordinary. Though, it is vital to invent and develop policies that can enhance the use and practice of technology in order to produce more profits for your business.

Data Processing and Information Technology

Organizing and maintaining workplace technology infrastructure could turn out to be a twenty-four-hour job. Businesses need to squeeze out every ounce of productivity from the technological tools that can help an employee complete a task more efficiently. This may be printing out or providing consumer service through emails or online conversations.

Having your own Website

If you don’t have a website for your brand, you’re certainly putting a lot less effort in your business. Fortunately, having a good website and running is much simpler in today’s time than it was a few years ago. Potential clients see a robust, fresh website as a sign of professionalism.

Customer service

Technology brings industries closer to consumers by using emails to answer queries, offer online chat options in order to help customers that visit the business websites, use latest phone gear that makes customer service more effective. Giving customers different choices to interact with the company helps in the longer run.

Social Media and Online Marketing

A nice website is important but only when it’s effective. Social media marketing and online advertising are the most productive methods for generating online traffic and bringing awareness to your brand. If your budget allows, consider appointing a marketing agency or a digital marketing professional. Alternatively, Facebook provides the option for promotional campaigns that are one of the most effective ways for generating consumers, or YouTube Ads. Services like these help you increase efficiency, productivity and lead to an increase in the number of customers.

Streamline Payments

Tracing expenses and paying employees can be made easier by utilizing available technology in order to maintain payrolls. By digitizing bookkeeping you can save a lot of productive time on both development and implementation, which will free you up from such tasks and will let you spend more time on your business growth.

In conclusion, small businesses are highly dependent on technology nowadays. It is imperative to be alert and aware of the advancements, latest trends and the right technological application methods to ensure a scalable and profitable business.

Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house


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