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Krishna Prasad

The author is Founder and Chief Product Officer, Interaction One

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The Next Big Disruption After Mobile Is Here And This Time You Won’t Even See It!

Don’t mistake it for an evolution… Voice is a revolution because it’s THE THING that changes everything, and this time you won’t even see it!

Welcome the new interface – Voice! Voice will change every single thing that we know as of today, it will change how each one of us will interact with the connected world. No learning curve, wide acceptance and native; beyond everything else is more efficient. 

Don’t mistake it for an evolution… Voice is a revolution because it’s THE THING that changes everything, and this time you won’t even see it!

As we speak with marketers about Voice and discuss the fact that it is about to disrupt every aspect of the marketing eco-system - Strategy, Insights, Creative, Media, Analytics, Consumer Experience everything. A large number of them smirk and don’t seem to believe that Voice is the “next big thing”. They have many reasons and that are fair. For some it is about how to monetize, to the fear of uncertainty, to where Voice fits into their strategy, to that they are not sure their consumer base is on to Voice to maybe we can build something for the awards.  Irrespective of what it is, marketers need to go with this disruptive technology and figure how to lead the way with voice. There will be clear leaders here, as investment in Voice and consumer interaction design will drive multiple upsides in the business including supercharging your SEO.

Amazon Alexa and Google Home are today bundling and shipping with every possible device that we can imagine - music, medical, consumer durables etc. Voice will be truly pervasive and is always around us and accessible. Voice will increasingly enable us to talk to our machines, yes every single machine that we use today and brands need to start thinking about how to be relevant in that conversation.

Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house


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