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The​ ​Moms​ ​Co.​ ​Raises​ ​$1M in​ ​Series​ ​A​ Funding​ ​from DSG​ ​Consumer​ ​Partners​ ​and​ ​Saama​ ​Capital 

The team will utilise the fresh funds for reaching 15,000 moms by March 2018 and expanding their portfolio of Natural, Certified Toxin-Free Skin and Food products across more Mom and Baby Care categories.

Gurgaon-based Mom and Baby Care consumer goods startup, The Moms Co. has raised a $1 million (Rs. 6.5 cr) Series A funding round. The round was co-led by DSG Consumer Partners and Saama Capital.    

The team will utilise the fresh funds for reaching 15,000 moms by March 2018 and expanding  their portfolio of Natural, Certified Toxin-Free Skin and Food products across more Mom and Baby Care categories. With complete New Mom care range and Baby Care launching over the  next few months, the team plans to further expand their offline presence and continue  investments in technology and building the right team. 

The idea was born to Malika Sadani in 2012, a  banker-turned-entrepreneur and a Mom of 2 when she moved back to India from London and couldn’t find safe, natural products for her daughters. Three years into her research, she was joined by Mohit Sadaani, whose earlier stints included 7 years in McKinsey and a leadership role at Snapdeal as Head of Growth and Strategy. 

Since their last fund raise 6 months ago, The Moms Co. has launched 2 product ranges for moms and moms-to-be, expanded their presence across most online marketplaces, even opening 2 stores in Delhi-NCR’s most premium maternity hospitals. Today, the team counts over 5,000 moms as customers and is using this direct connect with moms for product feedback and to create their next ranges of Natural, Certified Toxin-Free products.    

Commenting on the fundraising, Malika  Sadani, Founder - CEO of The Moms Co. said,  “DSG and Saama are both seasoned investors in the consumer space. We are excited that they share  our vision for The Moms Co. as a brand that truly helps Moms make safe, easy and natural  choices with great quality products”.  The team works with experts across India, Australia and Switzerland, and The Moms Co. is  today India’s first  Australian Certified Toxin - Free™ brand, certified by the Safe Cosmetics  Australia™, a Toxin-Free Campaign. The Moms Co. follows a strict motto –  Nature In, Toxins Out™  -  using only the best natural ingredients and with zero tolerance for anything harmful or  even potentially harmful chemicals. The products are formulated and tested to make sure they  meet every international safety standard there is - across US, Canada, Europe, Japan and  Australia.    

“Malika's vision in building natural premium products with a strong focus on product quality  and safety above all else is what excited us most about The Moms Co.”, Saama Capital Managing  Partner and co-founder Ash Lilani said. “We believe that here is a huge unmet  demand for higher quality and natural products for mothers and their families, and have seen our  other portfolio companies like Raw Pressery, Sula Vineyards and Veeba Foods build significant  businesses with a similar focus on product quality and customer experience.”    

DSG Consumer Partners Asia founder and MD Deepak Shahdadpuri added, “We had  identified the mom and baby segment as a very attractive opportunity across personal care, food and nutrition. We believe The Moms Co.’s focus on building a brand that is safe, natural  and toxin-free will resonate with parents looking for high quality products. We look forward to supporting them in their growth journey as they look at helping Moms around the world.”


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