The Future of Smartphone Market in India
Driven by 4G handsets and the Chinese entrants, the smartphone market saw a major boost from handset markets focused on new launches, higher spends on marketing and innovative payment options.
Thrilled about the features your phone packs in on a budget? Good guess what…the best is yet to come. As of this year you probably realized it’s impossible to get your hands on any smartphone with a screen resolution of 720x1280 or less. The decline in manufacturing costs has given a boost to quality and in the coming years you’re likely to get even better finishes. Already RAM capacities have gone up, and most phones offer a basic minimum RAM capacity of 6GB and up. Moreover, buyers can look forward to 32GB and 64GB options at prices that would earlier get them a 16GB option. As the phone capacity expands, you have the option of buying unlimited cloud storage for your high-resolution photos and videos.
Unfortunately, demand and supply gaps are projected to push the cost of flash memory upwards throughout 2017, so the trend may not be here to stay. There’s also the issue of diminishing utility, as we’ve seen with processor speeds and core counts — features like fingerprint readers, fast charging, premium materials and camera quality will be what sets one phone apart from others at any given price level, rather than gobs of RAM and screens that are sharper.
Smartphones are being used for more than mere communication; Digital India, for instance, is based on the premise that such smart devices can be used for interactive purposes such as payments. That is why smartphones are turning smarter and better and with every launch we see a new technological update. Indeed, the year 2016 witnessed a boom in the very dynamic smartphone Market in India. India achieved the position, to be the fastest growing smartphone market in the World, accounting to over 27.5 million devices sold in the second quarter of 2016, which is up by 17% from the earlier quarter, as per the report shared by IDC.
Driven by 4G handsets and the Chinese entrants, the smartphone market saw a major boost from handset markets focused on new launches, higher spends on marketing and innovative payment options. However, what has led to the growth of the market in the short period? And what do we foresee the future to be? The wave of growth in India’s internet penetration is expected to come from tier II and tier III cities fueled by the availability of low-cost smart phones, low rates of data plans and development of smart cities in rural areas.
All the data points are screaming out one thing loud and clear — that data will become primarily video along with a low percentage of voice, through VoLTE (Voice over LTE). This is the cue mobile handset makers should take about the future and get into a comprehensive R&D mode to design the smartphones of 2020. The display size of smartphones has increased significantly from four inches to now even nearly seven inches. Though display sizes may increase, the biggest demand will be for smartphones between 5 inches to 5.5 inches and 5.5 inches to 6 inches. However, there is expected to be very little growth in the demand for smartphone displays between 6 inches to 7 inches.
We are on the cusp of a digital hyper-revolution and the mobile is the foundation of this technological blitzkrieg. Enjoy all the benefits, including the Internet-of-Things (Iota) as the mobile industry gives you a bang-for-your-buck in times to come.
Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house
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