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THTRI - A One-Stop Platform for All Your Influencer Marketing Needs

'We have various packages to suit specific needs of a brand. We accept payments only if we manage to step up to your expectation.'

Manobala Vijayabalan, Founder & Editor-in-Chief, THTRI

Do you want your social media campaign to stand out from the crowd? Do you want to grab brand recognition that most of the companies dream about? Do you want to register augmented impressions on the digital space? THTRI can help you identify your goals, and then guide you in your quest to surpass them.

THTRI is a one-stop platform for all your influencer marketing needs. The startup uses insights, storytelling and technology to actively create deep and inspiring connections between people, products and companies.

The man behind this creative and premium influencer marketing platform is Manobala Vijayabalan, Founder & Editor-in-Chief, THTRI.

Manobala has a history of getting engaged in various CSR activities of a number of organizations; in one such activity a reputed brand approached him and requested for his help in running their upcoming campaign with influencers. Leveraging his significant social media reach, he managed to get in touch with relevant entities, moderated the entire process and successfully executed the campaign. However, it took him around a month of active effort to run/execute the campaign from the day of filing the proposal- thus came up the idea of creating a platform that will connect influencers and brands in a single place, almost like a bridge connecting the two entities together. This led to the inception of THTRI.

Influencer marketing is now a key part of the digital marketing world and since social network usage is on an all-time high, the importance of social media influencers is projected to grow exponentially. With THTRI, a brand can get hold of any number of influencers based on their demand, in order to make their business grow.

In an interaction with BW Disrupt, THTRI’s Founder Manobala Vijayabalan shared details about his venture.

What are the unique key features of THTRI?

THTRI understands that besides great work, a great campaign experience is key. We are passionate about the plan that we execute, measure & deliver by knowing your requirements. Our clients are more than just a number, they’re our partners – we succeed when our clients succeed.

We provide a designated platform for both influencers and brands. We have 1000 plus highly influential content creators spread across India in our database. We provide an advanced search functionality with the facility of filtering content creators based on a brand specific requirement. Content creators can be filtered through their Reach, Gender, Friends, Twitter Joining Date, State, City, Taluk, Pincode, Life Stage, Income, Education, Languages, Areas of Interest, etc.

We also have a unique productivity percentage filter to target the right set of content creators- in short, a cumulative score is calculated based on their performance/productivity in previous campaigns and presented to the brand. Our tool allocates the score based on an influencer’s impact in a specific area.

However, the role of captaining the ship is pretty much allocated to the client; the client would be solely responsible in executing the campaign using our platform catering to their idiosyncratic perspectives. The campaign data will be available all the time, one can access anytime by logging into their respective accounts.

What analytics support does the tool provide?

There are countless number of analytic Twitter tools available for consumption, but THTRI takes it to the next level. It gives you the full low down on your campaign, in a variety of visual and quantifiable formats that are easy to understand.

We have tied up with Twitter to ensure each and every details of your campaign is accurately fetched. 

We provide real time analytics of your campaign by displaying the number of tweets, number of users, reach, impression, Demographics, Most influential, etc.

Does it give an option to download reports?

Yes, THRI provides you with the option of not only downloading the report but also the tweet links.

For example, If you are running a Twitter campaign in our platform, we will provide you with the option of viewing or downloading individual tweet links of that campaign irrespective of their number; and that includes each and every tweet sent in by our influencers as a part of your campaign.

Who are the brands/agencies that are using this tool?

We intend to offer services to all the brands that are interested in running influencer marketing campaigns in social media. Currently the brands which are using our tool range from Automobile, Banking, Fashion, Finance to Technology and Telecoms.  

Pricing & Packages

INR 10,000/- is all you need to run an influencer marketing campaign and a trending campaign. We have various packages to suit specific needs of a brand. We accept payments only if we manage to step up to your expectation.

How many employees are working in your venture right now?

We are a team of 7 with core competency in various critical sectors and we believe that the circle is pretty much complete. They are the spokes of our wheel which moves to achieve success. Every individual plays a vital role in this journey.


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