Swiggy, India’s largest food ordering and delivery platform, has announced the appointment of Vishal Bhatia as its CEO for New Supply. While the company continues to add restaurants on its platform at a rapid pace, Bhatia’s appointment has been made in keeping with Swiggy’s vision of ‘changing the way India eats’ by solving for potential long-term gaps in supply.
The ‘New Supply’ business line will be focused on Swiggy’s strategy of giving consumers a greater assortment by addressing existing supply gaps in the marketplace, including enabling partner restaurants to expand their businesses. The company had announced its first New Supply initiative, Swiggy Access last month. Through Access, Swiggy brings a variety of food to consumers by enabling plug-and-play expansion for restaurant partners in different areas.
Bhatia comes with 19 years of experience in blue chip organizations like Reckitt Benckiser (RB), PepsiCo and Britannia. In his most recent stint at RB’s headquarters in the UK, Bhatia led the global growth strategy and the related innovation agenda on the Dettol personal hygiene portfolio, creating one of the fastest growing segments for the business.
Further strengthening its leadership, Swiggy has also recently hired Rahul Bothra as the company’s first Chief Financial Officer (CFO). In his role, Bothra will be responsible for building on the company’s growth, delivering greater efficiency and value to Swiggy and its ecosystem of partners, and taking the company to greater financial excellence at scale.
With over 16 years of experience, Bothra joined Swiggy from OLAM International, where, as the Divisional CFO he provided functional leadership to their global cotton operations across 16 countries. Prior to OLAM International, Bothra has held senior finance roles in Britannia Industries and Wipro Limited.
“As Swiggy prepares for the next phase in our growth, the new leaders will spearhead strategic initiatives that will create sustainable long-term value for our consumers and the marketplace. This requires concerted efforts and a very strong understanding of the consumer, coupled with the execution excellence that they bring onboard,” said Sriharsha Majety, CEO, Swiggy.
Swiggy has become a loved consumer brand by bringing convenience, choice, reliability and a great experience to food ordering. The company is currently working on various initiatives to set the pace for industry-wide innovations, and support Swiggy’s next phase of growth.