Supergaming Raises $1.3M Seed To Build A Party Hub For Casual Gamers
SuperGaming has raised funds even before the product has gone live in the market. It will use the funds to build its social platform, partner with other popular games and expand its team.
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SuperGaming, a party hub for casual gamers, today announced that it has raised $1.3M in seed funding from Dream Incubator, AET Fund (the venture arm of Akatsuki, the Tokyo-listed gaming and Entertainment Company) and India’s Better Capital, an early-stage investor. SuperGaming has raised funds even before the product has gone live in the market. It will use the funds to build its social platform, partner with other popular games and expand its team.
Roby John, co-founder and CEO of SuperGaming said “The seed funding comes at an opportune time for us and will enable us to build a new casual gaming experience for leading metros in India. Globally games like Fortnite are becoming the new social network. They are a much more fun and authentic way of hanging out with friends than commenting on photos. However, the problem with large scale games like Fortnite is that they are restricted to a more hard-core gaming audience, typically the young male demographic. What we are building is a party hub around casual games, which are played by a much larger audience to the tune of billions.”
The online gaming market in India is reaching a new pinnacle. According to a study by KPMG and Google, the industry is expected to become a USD one billion opportunity by 2021.
SuperGaming’s vision is to offer a complete social experience of a game night. Individuals along with their friends can play casual, social and party games, banter with them, become cheerleaders and watch tournaments, and share moments and highlights. It aims to be a fun place for both boys and girls.
According to a survey conducted by CyberMedia Research (CMR), that analysed 2,000 smartphone gamers in India has revealed that there are far more female gamers actively playing mobile games like Candy Crush Saga, Clash of Clans and crossword puzzles. 95 percent women were reported to be active gamers as compared to only 85 percent of their male counterparts. “Most gaming platforms are built for the young male audience and end up becoming a toxic place for girls. By having a wide genre of games and being very conscious about how we build SuperGaming, we want to make a fun place for girls to hang out as well,” added Roby. The firm is currently targeting customers from Tier 1 markets and plans to go international next year.
Started earlier this year, the founding team at SuperGaming - Roby John, Navneet Waraich and Sanket Nadhani, boasts of a rich pedigree in gaming and product development. Roby and Navneet worked together for 17 years in June Gaming, a company that was previously founded by Roby. While, Sanket headed new products at Wingify and marketing at FusionCharts earlier. The platform that is being built out is from the founding team’s over two decades of combined learnings of the gaming industry.
Munehiko Eto, MD of Dream Incubator (DI) India said, “We have evaluated over 100 gaming startups in India and SuperGaming is the best team we have seen. Ability to create a high-quality game, and not just marketing, is the key to success in the gaming industry. With a track record of 100+ global quality games with 150 million+ installs, we believe they are best placed to capture the market. We look forward to supporting their entry into South-east Asia market and business development together with the Japanese entertainment industry.”
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