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SucSEED Indovation backs AyuRythm

Unlike current offerings which focus on expensive devices for physicians, AyuRythm allows consumers to use existing smartphones or wearables. It provides real-time assessment and just-in-time wellness recommendations

AyuRythm (HourOnEarth Creative Solutions Pvt Ltd), has secured an undisclosed amount in Fundraise SucSEED Indovation Fund and other several marquee Angel investors as part of its Seed round. AyuRythm is your hyper-personalized digital companion for holistic wellness, with a blend of modern technologies with the ancient science of health assessment and care. 

Leveraging a simple 30-second pulse analysis (Nadi Pariksha) by placing fingers on smartphone cameras, AyuRythm aims to redefine holistic wellness via personalized recommendations based on an individual's mind, body, and metabolic imbalance. AyuRythm provides an affordable, instantaneous, complete, personalized, wellness solution on the hands of consumers by integrating cutting-edge digital nadi pariksha (pulse analysis) into mobile phones. Unlike current offerings which focus on expensive devices for physicians, AyuRythm allows consumers to use existing smartphones or wearables. It provides real-time assessment and just-in-time wellness recommendations. 

AyuRythm’s assessment and recommendation engines are certified by leading institutions, like SVYASA, HCG, Niraamaya Retreat, Dr Vaidya’s, as well as by many individual experts. Pandemic has reinforced consumers’ interest in holistic wellness to boost immunity, reduce stress and stay well using ancient methods like Ayurveda and yoga. During the second wave of the pandemic, AyuRythm’s activation rate increased by 60% and install base reached ~100,000. Abhilesh Gupta, the Founder and CEO of AyuRythm said, “People are unique and so are their wellness needs. Our aha moment came when we realized more than 90% of consumers are looking for sustainable wellness solutions beyond aggressive exercise like running, weight-lifting and cycling. 

Overwhelming response from the young adult population during the past few months has certainly validated our hypotheses and opened up exciting possibilities ahead, globally”. He further added that “The seed funding we raised from SucSEED Indovation Fund and such established Angel Investors will help us enhance our product and technology capabilities, strengthening our team and accelerate growth”. 

Speaking on why they have invested in AyuRythm, VVSN Raju Partner of SucSEED Indovation Fund, said, ''As the pandemic continues, people have become more heedful towards their well-being and there is a need for sustainable personalized wellness. AyuRythm provides digitized real time assessments by merging Ayurveda with AI algorithm to recommend proactive solutions. They address the underlying causes and treatments of the ailments and stress-related issues which can be accessible and analyzed on smart devices and wearables. As the wellness and healthcare segment is growing fast, AyuRythm provides digitized end-to-end holistic wellness experience.”

 About the market Potential in this space: Ayurveda (and its allied industry like yoga) industry is on the cusp of high growth and change. It is predicted to be about $15Bn by 2022 and growing at 16% CAGR approximately. Product market is $11Bn and service is around $4Bn. According to the PWC report about 77% of Indian households have used at least 1 Ayurveda product every year. Worldwide Ayurveda product market is close to $10Bn growing again at 16%. Yoga products like yoga mat are close to $2Bn in the US alone.


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