Spotify Is Set To Entertain Listeners With New Podcasts Featuring Bollywood Actors
The first to go live will be Hindi-audio thriller Virus 2062 with Ali Fazal & Richa Chadha. With a story based on time travel, the show is an adaptation of Caso 63, a Spotify Original from Chile.
Continuing with its efforts to go deeper into entertainment content, Spotify today announced a slate of new Spotify-commissioned Originals, narrated by Bollywood actors.
The first to go live will be Hindi-audio thriller Virus 2062 with Ali Fazal & Richa Chadha. With a story based on time travel, the show is an adaptation of Caso 63, a Spotify Original from Chile. The 10-episode podcast, created as a binge-listen, releases this Friday on the platform.
Up next are two other fiction audio thrillers. First, a crime drama ACP Gautam with Ronit Roy, set in New Delhi of the 90s. It is the story of a legendary cop who, despite his inner demons and troubled past, is intent on solving the toughest of cases in search of justice. Second, Gangistaan with Pratik Gandhi, Saiyami Kher & Dayashankar Pandey, a podcast where the ghost of an underworld goon, and a no-nonsense veteran journalist narrate the story of Mumbai’s underbelly.
Awaiting Justice with Vivek Oberoi is the fourth podcast in this slate. It tells the true stories of people who have been impacted by wrongful convictions.
With these releases, Spotify will now have over 50 Originals from India.
“Spotify is committed to expanding the universe of non-music audio entertainment for audiences in India. Each of our new launches, with reputed Bollywood actors, explores different facets of storytelling in the crime and thriller genre. The audio medium opens up new experiences for both content creators and listeners. We will continue to explore these opportunities as we bring new forms of audio storytelling to our listeners.”, said Dhruvank Vaidya, Head of Podcasts - India, Spotify.
The audio streaming platform has also signed exclusive deals with four creators for their Hindi shows. This includes Siddharth Kannan for Dil Khole Stars Bole, a podcast where he’ll interview film, TV and digital personalities, Vashishth Thakkar for Lafzon Ke Moti, a podcast with poetry and storytelling at its heart, Sarthak Mishra for Horror Time, a horror podcast, and Kiran Chavda for Chanakya Niti, which highlights the teachings and wisdom of Chanakya. Spotify now has 62 exclusives signed with creators from the country.
“Over the last quarter, we have taken several shows by creators across different genres and languages, exclusive on Spotify. Each of them brings their unique voice to our platform, and are now building their fan-base here. India’s creator ecosystem is thriving. Our aim is to bring more and more creators onto Spotify and help them reach their audiences”, added Vaidya.
Last week, Spotify also released another Original - The Mythpat Podcast, hosted by one of India’s most popular gamers, Mythpat. In the podcast, he deconstructs the gaming industry and the thriving internet culture, alongside some of India’s prominent influencers and pro-gamers. This podcast has hit the global charts on Spotify within the first week of its launch. The audio streaming platform also recently signed on sisters - Kritika and Deeksha Khurana for their podcast, What’s Up Sister?, which frequently features in the local podcast charts on Spotify.
Non-music audio entertainment is gaining rapid popularity in India, and there is a tremendous interest around the creation and listening of podcasts in the country. Spotify will continue to work closely with production partners, writers, actors, creators, and influencers to commission and acquire content that appeals to its local listeners.
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