Cisco and Shoppers Stop, one of India’s leading fashion retailer, today announced collaboration to implement Cisco Wireless Solution across 80 Shoppers Stop stores in India. In select stores, Shoppers Stop is piloting the Cisco Connected Mobile Experience (CMX) capabilities integrated with Cisco Wireless Solution for enhanced, personalized experiences for shoppers. This alliance is aimed to accelerate the digitization of Shoppers Stop stores in-line with its omni-channel strategy through which the company aims to achieve 20 percent digitally-influenced sales by 2020.
Shoppers Stop Ltd was launched in 1991, and at the time was hailed a pioneer in modern retailing in India. It has been promoted by K Raheja Corp. Group, one of the leading groups in real estate development and hotels in the country.
According to the Cisco VNI Report 2016 - 2021, total public Wi-Fi hotspots will grow 112-fold to 5.4 million by 2021 in India. With Cisco’s expertise, Shoppers Stop has deployed guest Wi-Fi for more personalization and digital services to help its customers discover the best shopping possibilities within its stores. Cisco’s CMX solution is designed to help Shoppers Stop better serve its customers by analyzing individual customer experience, behavior and engagement.
With Cisco Wireless Solution, Shoppers Stop will gain a single view dashboard of connected customers in the store, insights into customer behavior analytics, traffic flow and dwell time analytics, location based services and analytics for effective in-store marketing and in-store tracking. With over 4.6 million First Citizen loyalty program members and one million Shoppers Stop Mobile app downloads, Shoppers Stop can use anonymized aggregate data to provide mapping, directions and personalized in-store promotions to customers.
Anil Shankar, customer care associate and vice president of IT at Shoppers Stop said, “A pivotal element of our omni-channel strategy is to digitally transform our physical stores to provide a seamless and convenient shopping experience. We believe that digitization is not about just using the latest technology but about enhancing the customer’s journey. Cisco Mobility Solution will help us enhance customer experience, gather insights into our customer preferences and optimize our resources to offer enhanced personalized experiences to customers who shop at our stores. We are excited to partner with Cisco to digitally transform our stores, improve our employee productivity and device strategies that put our customers at the heart of our business.”
Dinesh Malkani, president of Cisco India and SAARC said “Retail is one of the top three industries most vulnerable to digital disruption. In retail, insight is currency and these insights help retailers provide a hyper-relevant customer experience and remain competitive in the digital age. We are excited to collaborate with Shoppers Stop as they digitally transform their business, deliver hyper-relevant customer experiences and enhance workforce efficiency to emerge as the retailers of the future by driving both revenue growth and operational efficiencies.”