ShopX, India’s fastest growing digital offline platform that powers retailers in India, introduces travel booking options in South and West Indian markets. The service enables easy ticket booking while offering the most affordable deals. Presently, 7 to 8 percent of ShopX’s over 40,000 active retailers are booking travel tickets. The company expects this demand to grow by 25 percent.
The new travel booking feature is an additional revenue stream for retailers in tier 2 and 3 towns of India. ShopX travel fares are among the most affordable and contributes a good margin to the partner retailers. In addition, customers will be able to book their travel tickets hassle free at the local retail outlets. On the other hand, this will offer an opportunity for retailers to earn the commission earlier made by a travel agent. Amongst the South Indian states, Karnataka and Kerala are the most active markets. Bangalore to Mumbai is the most booked travel route on the app. Redbus, TravelYaari, Provab, Galileo and Amadeus are ShopX’s key partners in this venture.
Commenting on this new development Amit Sharma, CEO and cofounder of ShopX said, “The travel agent is the point of contact for customers in tier 2 and 3 towns for making travel booking. At times, there are only 1 or 2 travel agents in a city and individuals should travel over 10 km to book a ticket. With ShopX, we are providing the customers accessibility to technology to meet their needs. Now, customers can book tickets at their convenience, save enormous amount of time and get the most affordable deals.”
ShopX is backed by strategic investor Nandan Nilekani, and mentors including Jagdish Kini (former CEO, Airtel - South region and MD for Gillette India), and Pramod Varma (former Chief Architect, UIDAI Aadhar Project, CTO Sterling Commerce]. Within a year of launch, ShopX has empowered 40,000 retail partners across 200 towns in 10 states, serving more than 1 million customers, making it one of the fastest growing companies in the country. The company aims to provide the 600 million middle-income population in India (as against the current 50 million active internet buyer base) access to digital commerce through its retailer partners.