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Sellers from Tier II Towns and Beyond Witness a Rise in orders During Festive sales of Flipkart & Amazon

While Amazon claims to have seen over 1.1 lakh sellers on its platform receive orders during the first 48 hours of its 'Great Indian Festival' sale, Flipkart said over 3 lakh sellers received orders during the first three days of its 'The Big Billion Days' (TBBD) sale.

Walmart-owned Flipkart and Amazon India on Sunday said lakhs of sellers, including a significant chunk from Tier II cities and beyond, have received orders during the initial days of festive sale on their platforms. 

The festive season sees Amazon India and Flipkart compete head on and roll out a number of offers and schemes to woo customers to shop on their platforms. 

Amazon India on Sunday said over 1.1 lakh sellers on its platform received orders during the first 48 hours of its 'Great Indian Festival' sale, with a bulk of these sellers being from smaller parts of the country.

 Flipkart, on the other hand, said over 3 lakh sellers received orders during the first three days of its 'The Big Billion Days' (TBBD) sale. Of these, about 60 percent sellers were from tier II cities and beyond.

Amazon's 'Great Indian Festival' started on October 17 and will go on for about a month to coincide with the festive season. Amazon Prime members were provided early access to the sale from October 16. 

Flipkart's annual TBBD sale began on October 16 and will end on October 21. 

Speaking to PTI, Amazon India Vice President Manish Tiwary said, "These 48 hours were the biggest ever for Amazon in its seven-year history. We had created a buildup for the sale for our Amazon sellers...Over 1.1 lakh sellers received orders, and 66 percent of them (sellers) came from small towns." 

Amazon India, which has over 6.5 lakh sellers on its platform, registered its biggest spike in new customers, with 91 percent of them coming from small towns (beyond the metros and top 40 cities), he added.

About 66 percent of new Prime sign-ups were also from small towns like Tawang and Changlang (Arunachal Pradesh), Mokokchung (Nagaland), Baran (Rajasthan), Pudukkottai (Tamil Nadu), Una (Himachal Pradesh) and Jaunpur (Uttar Pradesh), Tiwari said. 

In a statement, Flipkart said over 3 lakh sellers received orders during the first three days of its sale. "The seller base reach has expanded by 20 percent this year totalling up to 3,000+ pincodes. In just about two days of TBBD 2020, marketplace sellers have witnessed growth that they saw during the six days of TBBD 2019, showcasing the pent up demand they have seen from consumers across India," it added.

(PTI)


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