School Children In A Start-Up Mode
The YEA programme is about redefining entrepreneurship education in India and it helps in nurturing and maturing school students' mind, with the direct and active backing from their teachers, mentors, and parents, at every step.
Incredible Ventures, a licensee of the Young Entrepreneurs Academy (YEA), New York, USA, organised a novel trade show, or as called by them a “Shark Tank” event, in Mumbai, among some of the well-known private schools with their students, participating and showcasing their out-of-the-class entrepreneurial ideas, concepts and skills. Over 120 students from 35 schools in the city of Mumbai exhibited their entrepreneurial ideas and business plans, on a range of products, services, and social activities at a specially organised exhibition and a large gathering of parents, teachers, and students, at WeWork, Andheri on 2nd February, 2019.
The YEA programme is about redefining entrepreneurship education in India. “Moulding young minds, and honing their entrepreneurial skills beyond the classroom, and thereby transforming students of today into job creators of India in the future is the objective of the programme”, claimed Namita Thapar, CEO, Incredible Ventures India, and Executive Director of Emcure Pharmaceuticals, Pune, the brain behind the trade show.
Notable among the Mumbai schools participating and displaying, were the Dhirubhai Ambani International School, BKC, American International School, BKC, Oberoi International School, Goregaon, Cathedral School, Fort, Singhania International School, Thane, SaS Billaboy High School, Mahim, among others. The students participating were children from homes of well placed industrialists and professional. The ideas, displays and presentations of the students form the schools were of high order and ranged from food and snack packages, health care products, small engineering items, Internet and gaming products, and to social areas like making donations, growing organic kitchen gardens, borrowing learning books from a speciality library, eco-friendly make-up items, dog clothing, and even some personal and crowd sourcing fun products!
The participating school children tried their hand at creating true to life professional labels, branding, and marketing, especially on the Net. Complete with rationale and business plans, pricing, marketing plans, sales pitches, and promotion! Supported by research, and on the required manufacturing, or sourcing, details. They were amply prepared with presentations and material, explanations, and answers to questions with the help of their team members and their parents at the exhibition.
According to Madhura Burse, leader and part of the programme organising team behind the show, “The effort was to catch them young, and teach them to dream entrepreneurship, and become business leaders with “josh” from this early stage in life”. A total of 130 schools had participated in Mumbai. On an all-India basis there were about 250 students and 170 ideas that were part of the programme.
The Young Entrepreneurs Academy (YEA), USA and India, is redefining entrepreneurial education among children in the two countries. Catering to school going children between the ages of 11 and 18, in the mid and higher level of their schooling, the students are constantly encouraged, and ably supported by the school authorities, teachers and mentors, as well as their parents in every way and form – intellectually as well as in monetary terms. The children receive professional support from YEA India in all respect from participation, selection of ideas and concepts, through the application of true-life business thinking and execution in order to make it a possible reality in the future! So as to say, beyond the classroom, in thinking up the start-up and dreaming ahead in their careers and future. YEA helps them in formalising this within their early education itself, in order to try and get them to try “make a job,” rather than “take a job” when they have completed their education in the school and college thereafter!
YEA India, and its special programme, helps them in nurturing and maturing school students in mind, with the direct and active backing from their teachers, mentors, and parents, at every step. It helps them to become confident leaders, in the corporate and social sense and in developing them to be good human beings, and good citizens, at the personal level, as well as in the business world they will venture into when they grow older, and progress in their life!
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