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Scale up Guru Ajay Kaul Joins Chaayos as Chief Advisor

In his capacity as Chief advisor, Ajay will strengthen Chaayos’ foothold in the country, by establishing a deep presence across eight major cities in India. Chaayos currently operates 50 Cafes across Delhi NCR, Mumbai and Chandigarh.

Chaayos, India’s largest and most loved fast casual chai chain, announced the appointment of Ajay Kaul, former CEO, Jubilant Foodworks as their Chief Advisor. After his spectacular successes at Jubilant Foodworks (operating Domino’s Pizza and Dunkin’ Donuts in India), Ajay will help Chaayos scale to major cities in India.

Ajay took Domino’s from 90 to 1100 stores in his 12-year stint at Jubilant. This created the largest market for Domino’s in the world (outside of USA). Under his leadership, Jubilant FoodWorks went Public (IPO) in February 2010, and it was rated as the BEST IPO in 5 years. Amongst several awards for his stellar leadership he was also awarded the EY Entrepreneur of the Year award in 2010. Currently, Ajay is a Senior Director with Everstone Capital.

In his capacity as Chief advisor, Ajay will strengthen Chaayos’ foothold in the country, by establishing a deep presence across eight major cities in India. Chaayos currently operates 50 Cafes across Delhi NCR, Mumbai and Chandigarh.

Ajay Kaul, commenting on his new role said “Chaayos has established itself as the most promising fast casual chai chain in a short span of 5 years. With its ‘Meri Wali Chai’ and all-day food that goes well with Chai, Chaayos has been able to establish an attractive proposition for the customer. This is reflected in their high customer repeat rates, positive word of mouth and strong same store growth rates. 

I have a lot of belief in Chaayos’ fundamentals. Chaayos has built a solid foundation leveraging technology across business processes, that helps deliver a consistent customer experience. In pursuit of consistency Chaayos has invented its own chai robot, called Chai Monk! You must see it in action at one of the cafes.

Chaayos has built a fundamentally robust business which is now ready to scale to major cities in the country. We will take one city at a time and become an integral part of our customer’s life. I look forward to working with Chaayos.”

Nitin Saluja, Founder and CEO, Chaayos said, “We are delighted to have a stalwart like Ajay Kaul, as our Chief Advisor. We shall deeply benefit from his experience in readying the organisation for a massive scale up. His success at Domino’s is for everyone to see. In the last 5 years, we have invested heavily in building our foundation and we are ready for a scale up.

Customers love to come back to us 4 times a month for our fresh custom-made chai, ‘Meri Wali Chai’ and zesty food menu. We provide an equally brilliant experience by delivering Chai to your doorsteps. Delivery today contributes 20% to our revenue and is expected to grow significantly.

Ajay shares our obsession for great customer experience and building an organisation with a heart. We look forward to sharing our exciting ride with Ajay.”

People come to Chaayos to experiment with chai, because it’s the only place that gives customers their perfect cup with an option of 12 add-ons resulting in more than 12,000 ways to make chai. The delicious food menu at Chaayos compliments, the large range of tea served by Chaayos.


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