MyyTake, a media-tech startup, founded by the duo Saurav Banerjee and Priyanka Kaul, two established media veterans. Banerjee has more than 20 years of experience in financial consultancy and media. As a Venture Partner at Kalaari Capital and a former Co-CEO and Director Finance Group CFO of NDTV Group, his portfolio involves various major roles. At the leadership position in NDTV, he spearheaded various major projects. He is also a Chartered Accountant and Harvard alumni as well.
On the other hand, Kaul has 22 years of experience with Forbes India, NDTV and Network 18. As an astounding journalist, her campaigns have received a lot of international media traction including, Mission Paani, etc. Kaul recently resigned from Forbes India as CEO and President-Marketing Network 18.
In an effort to help the country survive the current crisis, MyyTake has conceptualised MyyIndia campaign to unite the country during the times of crisis of Covid-19. For the campaign, the startup has recently tied up with IndusInd Bank, Network 18 and Narjis Dutt Foundation. MyyIndia is the first social campaign wherein the startup is trying to mobilise people to positively fight the current battle against Covid-19.
MyyIndia campaign commences on 26th April, Sunday at 5 pm. It will be aired on Network 18 channels including CNBC Awaz, CNN News, Network 18, etc. It's an effort to help fight the country during these tough times through some soft and light-hearted content. Various celebrities will be a part of the show within a 2-hour time span. The programme will also be streamed at MyyIndia's Youtube channel as well.