Sanjay Kaul, Chairman, Impact Group of Companies, has launched a new start-up - Last-Mile Channel Enhancement (LMCE) - a tech-enabled B-2-B aggregator for brands keen to foray into the rural market. Last Mile Channel Enhancement (LMCE), as the name suggests, solves the last mile challenges for the brands. The company has been built on three core fundamentals - Where to Play, How to Play, and Digital Disruption across the value chain. Other LMCE founding members include Sankalp Potbhare - Principal Advisor & Board Member; Sanjay Panigrahi, Key Advisor Strategy & Growth; Pradeep Kaul, Director, and Nikhil Kaul – COO.
LMCE has also developed an in-house mobile application, Xpand, to serve its clients better. The self-learning app analyses, predicts, and recommends to brands, distributors, and local Kirana stores based on the data collected from 2.5 lakh rural stores. It will help key stakeholders in the rural ecosystem plan their annual sales, marketing, and distribution strategy. The user interface has been purposefully designed keeping the rural audiences in mind.
Sanjay Kaul, Founder & CEO, LMCE, & Chairman, Impact Group, says, “We have a huge opportunity at hand, and tech, data, and prioritization remains the core offerings of LMCE. We are also glad that some of our key clients have shown their trust in our new venture and have been a part of the LMCE since the beginning. Our offerings will not be limited to sales & distribution but will also drive value and volume growth for our clients.”