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Safejob Launches 'Dhasu Woman' Campaign To Celebrate Empowerment

The campaign being launched in association with the Women Entrepreneurship Platform – a NITI Aayog initiative invites women from all age groups and walks of life to participate and be a part of the larger movement.

Safejob, powered by Safeducate, India’s largest training, skilling and consulting firm, has launched its ‘Dhasu Woman’ campaign to celebrate the astounding contributions of women to this world. The campaign being launched in association with the Women Entrepreneurship Platform – a NITI Aayog initiative invites women from all age groups and walks of life to participate and be a part of the larger movement.

The initiative aims to identify and celebrate the women in the country who have not only made a mark but also advanced their field across industries. From calling the entries to handpicking 30 most unique stories from a sea of equally compelling narratives, be it donning the hat of an entrepreneur, scientist, educator, lawyer, or activist, the ‘Dhasu Woman’ campaign is an ode to these extraordinary souls and their remarkable pursuits.

Speaking about the concept behind the campaign, Divya Jain, Founder and CEO, Safeducate, said, “We are delighted to partner with NITI Aayog’s Women Entrepreneurship Platform as we work towards our shared objective of identifying and celebrating the various dhasu women who have made an extraordinary impact in their chosen domains. We are committed to conducting the process of distilling the entries down to the 30 most unique stories as diligently as befits this amazing opportunity to commend the incredible work being done by the marvelous women – mothers, thought leaders, industry experts, pioneers, homemakers – around us. The cherry-picked stories will then be woven into the music video that will be released on Women’s Day.”

“International Women’s Day is a time for us to celebrate the fabulous women of the world and everything that we have stood and fought for to bring about massive changes in the societies that we live in. While there is still a long way to go, there is also enough to take pride in. There is little that can match the strength and enduring spirits that women have kept alive over time, and this is the overarching theme of our Dhasu Woman campaign as well. Together, we have reached where we are today, and the song serves as a reminder to keep our unwavering determination going. We look forward to the entries and are convinced that they are going to make this music video truly special,” sheadded.

A melodious song inspired by the women of today, ‘the Dhasu Woman’ song has been imagined as one that is sung by village women in the form of a story. With a local flavor and a raw, rustic feel, it aims to celebrate the beautiful women of the world and the power that each one holds within her, even as they battle the challenges that life throws at them.

For the campaign, participants simply have to click a selfie, register their names on www.dhaansuwoman.com and share their picture on the Safeducate website/Facebook page/Instagram page with the hashtag #DhasuWoman. The last date to submit entries is 20th February 2020. All the selected entries will finally be used to create the Dhasu Woman music video, to be released on 8th March 2020 across Safeducate’s website and social media pages.

Safeducate, training, skilling and consulting firm was launched in 2007 by the house of Safexpress, the leading logistics service provider in India. The idea of Safeducate evolved with an aim to meet the demand gap for a skilled workforce in the ever-growing logistics of the country. In 2013, Safeducate came into being as a separate legal entity working towards the skilling and empowerment of individuals by offering industry-relevant courses, programs, and workshops.




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