SHEROES Acquires Mom’s App Babygogo
“The Internet needs to offer more high-trust, high-empathy spaces for women, which are core values to SHEROES and Babygogo. As we scale, this is a natural alignment of vision and ambition.”
Photo Credit : Background: sheroes.com; Foreground: babygogo.in,
SHEROES, the women’s growth platform has acquired Delhi-based mothers’ community Babygogo. Co-founded by Siddhartha Ahluwalia, Sowrabh N R S and Satyadeep Karnati, Babygogo is a community of mothers seeking information and support around baby care and well-being.
Sairee Chahal, founder-CEO of SHEROES, said, “SHEROES has always been a place for constructive, safe, positive support to its members. The SHEROES platform is a trustworthy point of reference for women around their own growth journeys. As our own community grows, SHEROES will continue to offer lifetime value to its members via deepening its presence in all aspects of a woman’s growth story.
We have partnered with Babygogo earlier on various projects, and the team values and mission are deeply aligned with that of SHEROES. The Internet needs to offer more high-trust, high-empathy spaces for women, which are core values to SHEROES and Babygogo. As we scale, this is a natural alignment of vision and ambition.”
“Babygogo has some of the best engagement numbers and a high-empathy community. It has also demonstrated some of the best retention and community practices amongst its peers, and has always been high on user-centric product building. SHEROES, as a complete ecosystem for women, stands to gain from the platform and its team. At the same time, team Babygogo will take a shot at building for a large ecosystem and creating long term value for everyone. The founders will join as cofounders at SHEROES.”
Babygogo’s journey began with the intention to leverage technology to handhold parents, particularly mothers, by offering baby care advice. The platform enables mothers to read helpful articles on baby food, health and day-to-day care. They can post queries, and doctors and experienced mothers respond in minutes. Moms can also track their child’s growth, get vaccination reminders and save health records.
“Over a period of time we have found that the queries of mothers go beyond the realm of baby care, and they also post queries and have conversations around careers, mental health and personal care. This is an indicator that our community does seek support around aspects that go beyond their identity as mothers. Through this acquisition, Babygogo community members can benefit from the strong ecosystem legacy of SHEROES, as well as through their relationships and existing women’s communities,” observes Siddhartha Ahluwalia, cofounder of Babygogo.
Rajul Garg an investor in Babygogo says, “I have closely followed the two platforms and have found common ground to create a large, scalable business. Both the teams have highly complementary skills and an ability to execute. I am particularly excited about this opportunity. “
SHEROES aims to emerge as the world’s most transformative women’s product, with a vision to touch the lives of 100 million women in the next five years.
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