SHAREit, India’s largest content-integrated distribution platform has appointed Karam Malhotra as the CEO for India. With an aim to deepen its reach into the Indian market, sharpen the focus on local consumers, attain more user base in India and build into an infrastructure company, Karam Malhotra will lead the business in the Indian market.
SHAREit recently acquired South India’s number one OTT platform FastFilmz which was co-founded by Karam Malhotra in 2015. With the acquisition of FastFilmz, Karam Malhotra, the founder of FastFilmz became the CEO of SHAREit India. In 2008, Karam started his career as a senior analyst in McKinsey & Company. In 2011, Karam went to Chicago, USA and attended Kellogg School of Management in Northwestern University. Karam then returned to McKinsey London where he ended up as a Junior Partner in the firm serving media, entertainment and tech clients in Asia and Europe. Besides being the co-founder of Fastfilmz, Karam also co-founded Greatest Common Factor (GCF), an ed-tech company which looks to revolutionize how students prepare for exams and consume digital first education content in the competitive learning space.
Karam Malhotra, CEO, SHAREit India says, “Increase in the digital content in India has always been at a high rate and will continue to grow over the years to come. Content developers in India are focusing on developing high quality content, country’s hugely diverse local markets still remains a challenge. SHAREit is looking forward to ramp up its presence in the country and capitalize on the massive shifts in consumer behavior. My vision for SHAREit is to nurture a community that looks to share all aspects of their digital entertainment, using technology at the core of new user experiences. I am excited to bring all our learnings from FastFilmz of serving the masses and apply that to SHAREit to further drive its popularity in the country.”
With an aim to become India’s leading social digital entertainment platform, SHAREit has collaborated with leading Indian content aggregators to strengthen its content catalogue. Recently, SHAREit has partnered with companies like Times Music, Speed Records, Comedy One and Juggarnaut book publishing etc. These partnerships with all the local content generators and aggregators have been made with an aim to become the largest source of entertainment for its users in India.
SHAREit has over 1.5 billion users globally and the app has reached out to more than 200 countries and regions and it is currently available in 39 languages. It is the most preferred platform for data sharing and content acquisition among internet users worldwide. SHAREit has over 400 million user base in India and wants to make digital content accessible for everyone.