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Rupeek Partners With South Indian Bank

Through this partnership, Rupeek’s safe, transparent, and hassle-free doorstep lending service will enable customers to avail online gold loans without visiting the bank branch.

Rupeek, India’s leading asset-backed digital lending platform has signed an agreement with Kerala headquartered South Indian Bank as a lending partner to provide online gold loan services. The service will be initially available in select cities across India.

Through this partnership, Rupeek’s safe, transparent, and hassle-free doorstep lending service will enable customers to avail online gold loans without visiting the bank branch. With the technology-enabled processing, Rupeek makes the entire lending process against gold faster, simpler, and safer. Additionally, their customised gold loan services aim to bring convenience to the customers who are wary of stepping out of their homes, post the pandemic.

“With Rupeek’s state-of-the-art technology and South Indian Bank’s unparallel reach, we aim to create a bespoke customer experience of lending and thereby, enabling consumers to fulfill their dreams at every stage of their life. We are thrilled with this partnership, and we hope consumers will celebrate coming together of two like-minded partners to serve and delight them 24x7”, said Ashish Bansal, SVP and Head of Lender Partnerships, Rupeek.

South Indian Bank is one of the leading players in the traditional gold loan business. The bank is eyeing the ever-burgeoning gold loan market with a newly formed, dedicated gold loan vertical. “When the traditional expertise of South Indian Bank meets the innovative lending practices of Rupeek, the customers are poised to gain enormously”, said Ms. Lakshmi Prabha T.M, Joint General Manager of South Indian Bank.

As India’s fastest-growing fintech company, Rupeek has revolutionised asset-backed lending in India through its unique technology-driven products and offerings. As a nation builder brand, Rupeek’s aim is to democratise credit for all by harnessing the power of technology in designing products that monetises India’s $2tn gold.



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