Realtors Capitalising on the Virtual Reality Technology
In the coming times, virtual reality will transform the reality sector, potentially upgrade the user experience and exponentially speed up the construction process with proper implementation of 3D immersion and VR technology.
As the adoption of newer technologies gains pace, Virtual Reality (VR) is set to become far more important in sectors other than gaming. Interestingly, India is at the forefront of exploiting thebenefits of (VR) across various industries. One rather, interesting development has been the slow but steady adoption of VR in the Real Estate Sector. VR is fast becoming the need for the real estate market and developers are adopting to this disruptive technology to yield better business outcomes. Today, a consumer can preview their future properties using VR headsets with accurate display of his or her entire apartment without it even having been built. This is revolutionising the decision making and property hunting power of the consumer by allowing customers to take the entire control of what they wish to see and eventually buy.
VR industry is likely to grow exponentially as it promises to add a whole new dimension to customer experience. According to Goldman Sachs the VR industry will reach 35 billion dollars by 2025. Virtual Reality is definitely the boost that the stagnating state of technology in real estate sector needs. It solves the issue of visualisation, especially in the case of projects still under construction. Several companies have already started creating virtual tours of their properties with a 360-degree view. This enables buyers to view the property in a more immersive manner. These VR experiences are also helping consumers get a better perspective of their new office/house before they start investing. It allows them to walk around, sit, stand up, conduct meetings in in environments that have not been built yet.
VR technology can help in creating high quality analytical tools to predict customer behaviour as well. It can re-define property search and it also can help create a lot more transparency between the buyer and the seller. In the coming times, virtual reality will transform the reality sector, potentially upgrade the user experience and exponentially speed up the construction process with proper implementation of 3D immersion and VR technology.
While virtual reality design software and solutions can change the way architects create their designs, VR Aided Build (VRAB) service is already re- shaping the entire process of ‘design & build’. Essentially a 3D virtual reality software or offering like VRAB can help showcase a project design in its entirety including the volumes, vertical and horizontal design elements, furniture and, finishes to the extended stakeholder ecosystem in a dynamic, immersive and highly engaging format. So the client can actually experience the design in its true sense and provide better quality feedback. Let us also consider the fact that construction is managed by contractors who predominantly do not have much architecture or design knowledge. So virtually experiencing the proposed design through VRAB helps them to understand the project far better than traditional static visualization tools which usually comprise of static drawings and documentation methods. This minimises errors in the final execution, reduces project costs and helps to ensure on time delivery of a project.
Simpler, definitely more fun and of course, way more efficient than the usual, error intensive approach to design and build! VR enabled ‘design & build’ brings a much needed efficient and better controlled mode of project delivery and seems to be the way forward as far as the Architecture, Engineering and Construction (AEC) industry is concerned.
Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house
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