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Marc Kaplan

Co-Founder & CEO, ChekMarc

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Re-Humanizing Social Networking Platforms: The Importance Of Content Moderation

Content moderators play a major role in re-humanizing social networking platforms for which logic of care forms an important element.

Re-Humanizing Social Networking Platforms: The Importance Of Content Moderation
Re-Humanizing Social Networking Platforms: The Importance Of Content Moderation

Over the years, social media has paved the way for online conversations and has facilitated community building and networking platforms. It facilitates smooth and instant communication, along with a collaborative environment to members.

Social media and networking communities offer a platform to informally engage and interact with the community members. Understanding the members’ preferences and psyche and aligning those with our vision can help us in achieving our objective- to ultimately help community members connect with the right person that may help them achieve a goal or gain a new perspective.

With the recent COVID-19 pandemic, social media emerged as a blessing in disguise and helped in connecting members in the online space while they were socially distancing themselves from any physical interaction. While social media and networking platforms have been growing enormously, they have also experienced growing pains along the way which has led to alarming mental health and safety issues for members. It is through this negativity found on social media that many platforms no longer are used as intended and instead have become a public forum for anything that comes to mind regardless of whether it is true or harmful to others.

Re-humanizing social media networking platforms

Over the years social media witnessed a surge in usage, but the innovations in the social space have led to physical disconnection, lack of humanity, intimacy, depth, meaningful conversations, and genuine connections. Amidst the race of creating content with the hope of getting likes and comments, people have missed the purpose behind introducing such networking platforms and the power that they hold. However, as these issues have come to light, social media creators are beginning to focus on re-humanizing social networking-related problems.

The need to have real conversations and connections in the so-called 'fake happy' social life is now acknowledged, understood, realized, and acted upon. Owing to the present uncertain conditions, re-humanizing social networking platforms has indeed become an urgent need to rectify some of the recent spread of fake news, hate, and disinformation. The first and major step in attempting to resolve the complexities of these issues is through content moderation. This will bring back the humanity and good intentions that were once common in social media and will start to lay the groundwork for positive online communication.

The Importance of Content Moderation

Content moderators play a major role in re-humanizing social networking platforms for which logic of care forms an important element. The moderators re-frame their policies and

regulations and add the logic of care to ensure the social networking platforms have the required human touch. With an aim to succeed, platform creators had turned way more practical and rational in their approach. But there is now an awareness level and enforcing re-humanizing has become important.

With the increased online presence comes online negativity. Instant public communications have strengthened the real-time feature of social media, but amidst that have also created alarming amount of bullying and negativity. The solution for the cross-connection of the diversified goals and communications is content moderation which plays a key role in battling online negativity. The content moderators are the hidden, unseen, and silent guardians of the online space who dedicate themselves to the safety and security of the members.

The logic of care is important as it helps govern the online presence productively, positively, and neutrally. It helps deal with uncertainties and flaws in a better manner. It helps foster a system wherein outcome is important and evaluated to keep a check on the progress of the platform.

Content moderators can gauge the flaws and the shortcomings in the platform via the logic of care and this helps in revamping the networking platforms and improvising them to extend an enhanced experience to the members. It is the logic of care that keeps the platform, members, moderators, and technology interrelated and inter-connected and ensures that all of them are on the same page. It is these connections that need immediate attention in the present times, and this is where logic of care steps in as the ideal solution.

The logic of care encompasses all the elements of offensive content, the one receiving most of the public attention in a negative connotation, content posted at the wrong place, containing personal and private information, unsolicited advertising, marketing, or spamming. It takes care of all the mess and hurdles in the path of the smooth working of the social networking platforms and plays a pivotal role in maintaining the overall culture of the platform and extending it the required positivity.

Summing Up

Content moderation is an important element for re-humanizing social networking platforms and bringing back positivity to online social channels. It is through content moderation that platforms can become more collaborative, impactful, and positive. It makes the impossible turn into a possibility- eliminating negativity and enforcing positivity amongst the platforms. It also fosters the real-time ability of social media and online conversations both in terms of communication and omitting negative content. The logic of care needs to be balanced with the logic of choice to ensure that the platform is collaborative, positive, and supportive so that the members can connect and engage in fruitful conversations.

Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house



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