RAW Pressery, India’s first and largest clean-label beverage company received Series C funding worth $6 million from three equal partners - Sequoia India, Saama Capital and DSG Consumer Partners. This was a follow-up to the first round that invited $4.5 million from Sequoia India in February 2016. The company looks to utilize the said funds to expand its manufacturing capacity and distribution reach for new product launches. The funds will also be used for capital expenditure in the company’s cold chain logistics infrastructure as well as for other operating expenses such as expanding headcount and for marketing.
Founded in 2014 by Anuj Rakyan, Raw Pressery has now become a household favourite across a vast quality conscious customer base. The company has grown 120% since last year, on the back of greater distribution (reach) and acquiring more accounts. Geographically, the brand is now in 15 cities in India and is also available in Dubai, Abu Dhabi and Doha. In India, Raw is available at 1,600 points of sale.
“Raw Pressery is India’s first and largest clean label beverage company. This means all RAW products are 100% natural, free of added sugar and preservatives with easily identifiable ingredients and sustainable practices for procurement, production and waste management. This philosophy is applied across our portfolio of juices, smoothies, ready-to-consume soups, coconut water and nut-milks. The growing number of discerning consumers demanding natural, healthy & tasty products bears testimony to a market that’s blossoming with opportunity. Raw Pressery is growing faster than any other beverage brand in the segment as it services the market demand with clear focus on innovation and quality”. says Anuj Rakyan, Founder & Managing Director, Raw Pressery.
“A large part of the proceeds—around 40-50%—are going to go for capital expenditure, to increase our production capacity for keeping up with our expansion. Our current capacity is close to 350,000 litres a month, we will be taking this up to a range of about 550,000-600,000 litres per month,” adds Rakyan. The funding will also help the brand foray the Middle East market, specifically in countries such as the United Arab Emirates and Saudi Arabia.
On the product side, the company has, in the last 12 months, grown beyond juices to selling smoothies, almond milk and coconut water. It recently started selling ready-to-consume soup. RAW Pressery also plans to add new products in each of the five categories that it is in currently—juices, soups, smoothies, nut milk and hydration (coconut water, lemonade). The company also plans to launch dairy products.
“Most of the new product launches in the next six months will be within these five categories. For example, in Hydration, we want to introduce water that will be functional water, not flavoured. Post these, we will enter the dairy category,” said Anuj.
While the focus right now is building out its beverage portfolio, the firm has also been working on products in the food space and hopes to expand into this category sometime next year or after.
“You will see us expand in fresh food. Our products are already ready and definitely in 2018 or 2019 you will see something coming out in that segment,” added Anuj.