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Raghav Sriram

The author is VP, Global Sales and Customer Success, Vuram

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Post COVID Crisis, Digital Transformation Will Reshape The Future Of Business Operations

Amidst all the trouble caused by the crisis, it has given us an opportunity to re-define and re-strategise several aspects of everyday life: education, work and entertainment.

What began as an isolated incident in Wuhan, is now a full-blown pandemic. As the cascading effects of the novel coronavirus continue to prevail, the struggle is on across the globe to curb its far-reaching spread. Who would have thought that staying locked inside the house will one day become the new normal? Besides being a global health emergency, the virus has created uncontrollable chaos across the world. From the supply chain being severely affected to trade and commerce taking a massive hit, the virus is doing immeasurable damage to the global economy. Industries across every sector are bearing the brunt of the coronavirus and uncertainty as to when normalcy will resume is further taking a toll. 

Amidst all the trouble caused by the crisis, it has given us an opportunity to re-define and re-strategise several aspects of everyday life: education, work and entertainment. On the business front, many organisations are grappling to adopt work from home to carry on with business as usual. The situation has prompted companies from various sectors to re-visit their work from home practices and policies, even the ones that did not have such policies in place earlier. Many have woken up to the understanding that digital transformation is as crucial as ever and an inevitable part of their business plan. As many organisations are probing into their business continuity plans, a shift in the way organizations manages their operations is expected. Even organisations that have always relied on outdated or traditional systems are realising the power of digitalization and those that are already pro-digital are finding it comparatively easier to sustain the disarray.   

Why Adopt Digital Transformation? 

While managing business operations from home remains the only option for organisations, digital is what is keeping operations running: video conferencing, online meetings, chats, cloud, collaborative tools etc. Let us dig deep into why you should update your business model and go digital.  

  1. Efficient and Secure Data Management

Digital transformation improves the way you collect and manage data thereby guiding your decisions. It does away with the inefficacy of handing data manually and keeps the data secure and easily accessible. Also, when your data is well-managed, efficient, reliable and organised, you can successfully derive actionable insights from it which helps in making informed decisions while steering your business in the right direction. 

  1. Operational Efficiency and Reduced Costs 

Using outdated and traditional tools can result in haphazard workflows and overhead expenses. Digitalisation can help you optimise your business operations by eliminating errors, improving business workflows and streamlining operations. While it might sound complicated, you can always rope in external help from specialists. Companies like Vuram specialise in running successful Digital Transformation programs, improving efficiency, and reducing costs.  

  1. Enhances Productivity 

Automation saves time as well as enhances productivity. Work that takes days if done manually, can be easily done in a few hours with automation and sometimes even less than that. Also, by adding new communication channels, making data easily accessible and enabling your workforce to share information and interact with people from across the globe, you can improve teamwork and foster greater collaboration.   

  1. Drives Innovative Thinking 

Technology is doing wonders and there are enough examples. Don’t you want your employees to bring innovative ideas to your organization rather than staying engaged in non-crucial and redundant tasks? Technological tools make work easier and enhance efficiency allowing your employees to work better and driving them towards innovative thinking. 

  1. Customer-centric Approach 

Technology has changed how companies interact with their customers. With the help of data analytics, companies are able to get better insights into customer preferences, thereby enabling them to tweak their strategies/services to serve them better.  

  1. Keep Pace in the Competitive Business Landscape 

Digitalization of business operations brings in innumerable benefits which also includes an improved and better work culture in the organisation. Technology opens up numerous options such as flexible working hours, remote work and enhances learning opportunities. Also, it helps in boosting employee morale and satisfaction.   

Summing It All Up 

Technology is the present and the future. Competing in a competitive, rapid-paced, dynamic business environment is quite challenging and it requires any business to stay updated with technological advancements. If you do not want to fall behind your competition, moving on from legacy systems is inevitable.   

Leverage the crisis as an opportunity and re-define your business strategy towards digital transformation. The time to act is now!  

Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house


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