Plum, an employee health insurance platform, has appointed Jayanth Ganapathy as Director, Healthcare. According to the India Brand Equity Foundation (IBEF), a growing middle-class, coupled with rising burden of new diseases, are boosting the demand for health insurance coverage. With increasing demand for affordable and quality healthcare, penetration of health insurance is poised to expand in the coming years. Hence, the next step for insurtech is to bridge the gap between healthcare access and insurance penetration.
With the objective to enhance comprehensive healthcare benefits and expand Plum’s portfolio of healthcare partnerships, Jayanth will work towards creating a countrywide hyperlocal healthcare network which is easily accessible to Plum’s customers. Jayanth has a strong understanding of driving healthcare operations having earlier led telemedicine and diagnostics business units for organizations such as Practo, Connect & Heal and Qikwell. At Plum, he will be instrumental in expanding Plum’s partnership footprints within the healthcare ecosystem including clinics, pathology labs and e-pharmacies among others.
Abhishek Poddar, Co-founder and CEO, Plum says, “From a macro perspective, healthcare and insurance have similar problems: those of affordability and access. Going forward, the onus lies on insurance partners to provide end-to-end care to our members - right from preventive to primary and tertiary care. The way we look at it is at Plum, we have services like Plum Wellness which cater to prevention, Plum Telehealth - our proprietary tele-consult platform for primary care through doctor access and Group Health Insurance for tertiary care. We welcome Jayanth to Plum with the aim to develop and bring innovations that will be in-line with new-age healthcare requirements.”
Welcoming Jayanth onboard, Saurabh Arora, Co-founder, CTO and Head of Wellness at Plum said, “As an insurtech, we take our responsibility of being a health benefits partner seriously. We are working towards being the holistic healthcare partner of all our members and be the first port of call for any healthcare emergency. Jayanth will play a pivotal role in accelerating our mission of enhancing healthcare accessibility by providing healthcare facilities on a single digital platform.”
Post-pandemic, corporates have realized the urgency of comprehensive healthcare packages that include focus on both preventive and curative treatments. As per industry reports, 70% of GenZs demand support from their employers for their mental wellbeing and health security. On the other side, corporates are willing to offer comprehensive health benefits in order to attract the right talent and retain them.
Jayanth Ganapathy, Director, Healthcare at Plum shares, “Today healthcare benefits for employees have moved beyond just health insurance or an annual health checkup. Corporates are demanding new-age solutions to build employee-centric and inclusive work-culture on the one hand and more inclusive healthcare packages on the other. I feel excited and proud to work with Plum as we are collectively determined to solve the healthcare accessibility challenge in the country, one step at a time.”
Plum’s mission is to be a company that counsels its clients on the best health and wellness benefits and has bundled employee health insurance with unlimited doctor teleconsultations, weekly wellness programs, discounted medicines and health checkups.