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Pioneer Of Asia’s 1st Women’s Taxi Service Gets Recognition Through Niti Aayog “Women Transforming India” Award

Revathi, who is an established social entrepreneur, has persisted in this sector and in the field of women’s empowerment for close to a decade and is currently expanding the skilling women for employability business into the logistics sector.

In the “Women Transforming India” initiative conceptualized by NITIAayog, Revathi Roy, CEO, HeyDidi and founded Zaffiro Learning, won the award for pioneering Asia’s first ever women’s taxi service FORSCHE in 2007. The felicitation was done under the leadership of the Hon. Prime Minister.

The primary aim of this initiative was to make heard lesser-known stories that celebrate the indomitable spirit of women who have made a difference. The contest was launched to mark the celebration of International Women’s Day, 2016. Citizens were invited to nominate inspiring success stories of women change-makers, in the form of essays.

Revathi, who is an established social entrepreneur, has persisted in this sector and in the field of women’s empowerment for close to a decade and is currently expanding the skilling women for employability business into the logistics sector. Being an established entrepreneur, she has trained more than a thousand girls to drive cars with the aim of taking up commercial driving as a profession, thereby making travel for women travelers’ safe, even at night. Her institute, Zaffiro Learning (a skill development training institute for women launched in March), has since been empanelled as a VTP with Maharashtra State Skill Development Society (MSSDS) and hence will be a part of the skill development initiatives set up by the state.

Tapping into the large untapped resource of hardworking, but uneducated and under-utilized urban poor women, Revathi wants to elevate their status and give them access to into a predominantly male domain. She seeks to financially empower girls from BPL families to own their own vehicle and earn income through delivery services, in tandem with the growing e-commerce space and its demand for effective logistics.

Skill development and provision of tools without a platform in which one can earn a steady income is impractical. This initiative is a holistic measure of female labour force generation and empowerment, in a country where urban female work force is less than 12%. India can boost its GDP by 60% by 2025 simply by enabling women to participate in the economy at the same rate as men do.

Zaffiro Learning, has introduced a path breaking women’s empowerment initiative to train girls to ride scooters and provide instant parcel service on the HeyDidi Platform. HeyDidi is a platform which is focused on providing any sort of delivery starting from food, medical reports to even groceries, by downloading an app on the mobile phone.

It was launched by HeyTaxi on International Women’s Day as HeyTaxi’s women’s empowerment initiative, becoming the first all female delivery service.

Zaffiro provides these women with the skills and training to be licensed drivers, helps to procure the vehicle, and places them on the job, hence making them self-reliant and independent. It aims to train atleast 50000 women in the next 2 years across as many States as possible.

HeyDidi’s aim is to train and employ 10000 girls to ride scooters and provide instant parcel service on the HeyDidi platform – across 20 cities in 3 years. More recently, they have already tied-up Amazon (Bangalore) Pizza Hut , Subway, EGK , and many more as a part of their women employability programme.



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