POPxo, India’s largest digital community of millennial women forays into the beauty segment taking forward its ‘Content-To-Commerce’ strategy. The company is entering the beauty segment with the POPxo Makeup Collection by MyGlamm. Both companies are part of the Good Glamm Group.
The collection features 13 specially curated ‘all-in-one’ makeup kits at affordable prices. From nail kits, face kits, face & eye kits and lip kits - this new collection is designed to cater to every make-up need, making it the ultimate Beauty BFF of every young woman.
Conceptualized and created by the POPxo Beauty team in close partnership with the MyGlamm New Product Development team - the POPxo makeup collection is true to the brand vision and is packaged in quirky, fun and vibrant hues.
Founded by Priyanka Gill in 2014, POPxo has recently shown exponential growth in monthly active users. The women-centric platform had 48 million MAUs in September 2020 which rose to 60 million MAUs in July 2021. POPxo targets to reach 100 million MAUs by March 2022.