POPxo, India’s largest online community for women, today announced the launch of Plixxo, an influencer marketing platform. It will incorporate POPxo’s existing influencer network which has been active since 2015 and comprises of 5000 influencers including India’s top & upcoming bloggers as well as campus ambassadors across 100 colleges in 12 cities.
Speaking about the launch of Plixxo, Priyanka Gill, Founder & CEO - POPxo, said, “POPxo has been the market leader in Influencer marketing for a few years now. We wanted to use technology to automate and simplify the process and scale up. The launch of Plixxo as an influencer management platform, will be a game changer for not only the influencer community but also for brands.”
Plixxo aims to get all digital influencers in India on one platform and connect them with brands to create engaging content that will collectively reach out to millions of their followers. Post sign up, the Influencer gets a customised and shareable profile with dynamic social media feeds that update in realtime. Unlike other platforms, the journey of an Influencer from sign up to payment after completion of a campaign on Plixxo is fast and hassle free. The platform addresses a lot of the issues both influencers and brands face during a marketing campaign.
“For influencers, Plixxo is a platform where their verified profiles and stats are in one place. It’s also a business generation tool - where they can pick up brand campaigns and get paid. For brands, Plixxo makes searching for influencers, verifying their reach numbers, launching campaigns at scale easy. It will also automate the reporting process”, she added.
The new platform will open up to all female and male influencers including Bloggers, YouTubers, Instagram influencers and Twitterati across categories like fashion, beauty, travel, decor, tech, food, parenting and more. Plixxo aims to onboard 10,000 influencers in the next 6 months.
Palki Malhotra, VP Plixxo said, “We have been running large scale influencer campaigns for a while and managing them was very time consuming. As a platform, Plixxo will make influencer marketing very easy and scalable. India is yet to witness the coming together of social media power houses on one platform - they are the real trendsetters. With the launch of Plixxo, the community will be engaged in a structured, transparent manner - ensuring that influencers are well compensated and each brand campaign hits its ROI targets .”
POPxo’s in-house influencers have a combined followership of more than 12.5 Million across various social media platforms. For the recently concluded ‘End of The Reason Sale’ of Myntra, influencers on POPxo’s platform reached out to over 2.5 million people during the duration of weeklong campaign.
POPxo has, in the past, partnered with leading consumer brands such as Hindustan Unilever, Puma, Myntra, Tanishq, OPPO, L’Oreal, Fastrack and Jabong to amplify brand messaging through large-scale influencer activations. Such partnerships have helped these brands achieve high levels of target audience engagement, customer acquisition and transactions. The need for an influencer management platform arose from the increasing demand for Influencer led activations by brands.