POKKT Bolsters Its Global Leadership Team, Ropes in Industry Veterans Across Multiple Verticals and Geographies
Brings in Siddharth Kelkar, Abdul Wahab, Shrikant Rajemahadik, Wayne Li, and David Zenna to drive greater growth and scale
In a move which highlights its push for greater growth across international markets, POKKT, India & SEA’s leading smartphone advertising platform for mobile games has strengthened its leadership team with several key additions. The company has announced the appointment of Siddharth Kelkar as Vice President & Business Head – Performance Advertising, Shrikant Rajemahadik as Global Head – Publisher Acquisition, Wayne Li as General Manager – Programmatic in Singapore, and David Zenna as General Manager – Programmatic Sales in USA. POKKT’s latest move comes close on heels of the appointment of Abdul Wahab as its Vice President & Global Head – Delivery and underlines its efforts to bolster its leadership ranks by bringing in experienced industry veterans with domain-specific expertise.
Speaking on the development, Rohit Sharma, CEO & Founder, POKKT said, “POKKT is today the preferred platform for most brand advertisers in the India & SEA when they want to reach out to gaming audiences. We work with over 100 Global and local brands and are preferred partners for most Media Agencies in the Region. Leveraging our huge in-app inventory, over 200 successful campaigns and our strong data capabilities, we see two key growth drivers for us in the future. One is a great opportunity to expand our Brand Advertising business to other global markets, USA being the first one of them. And second is to scale up our performance advertising business in India and SEA. This is why we have focussed on strengthening our leadership team by bringing several domain experts on board.”
Siddharth has a robust experience of more than 15 years in the digital sales and media space, and has worked with leading brands like Reliance’s Zapak.com, Network 18, Hindustan Times and Times of India. Prior to joining POKKT, he was with SVG Media where he was heading Seventynine’s brand video and performance business and has also worked with Ozone Media as AVP for its mobile and desktop business.
David Zenna is dynamic digital sales strategist with more than 17 years of experience in all aspects of digital advertising including Big Data, Display, Programmatic, Search, Social and Mobile. He has previously worked across multiple sectors with companies like Haymarket Media Group, Monster Worldwide, Investopedia ULC, Experian Hitwise, and Datran Media before joining POKKT.
Abdul Wahab brings 13+ years of relevant industry experience to his new role, having previously served as Senior Director – Supply & Delivery at C1 Exchange. He has held leadership roles in several top companies like Vizury, Vserv, Ibibo, and Zenith Optimedia.
Shrikanth Rajemahadik is a veteran business enabler and growth expert. He has over 13 years of experience in leading business growth for new as well as dormant accounts, as well in driving revenue generation and optimisation. Before coming on board at POKKT, he was heading revenue for Nazara Games, one of the leading game developers & publishers based out of India, as its AGM – Operations & Revenue (Gaming). He has also worked with leading brands such as Bubbly, Network18 Media, and Samsung Electronics in various capacities.
Specialising in sales, strategy, digital media, and marketing, Wayne Li holds extensive experience in the field of business development. Before POKKT, he was working with iClick Interactive Asia Limited and was leading its sales vertical in the Southeast Asia region. He was also associated with Mcmillion Pte. Ltd, providing strategic direction to its three key business lines – Mobile App, Product Development, and Distribution.
POKKT is looking to build on its robust in-app advertising business, which has registered concomitant growth in line with the rise of the casual gaming space in India and Southeast Asia. The company is already amongst the leading in-app video advertising platforms in India and Southeast Asia. With a strong focus on gaming apps, the platform currently works with 300+ game publishers in the region as their preferred monetisation partner, and is also associated with over 100 brand advertisers including Unilever, GSK, Pepsi, Coke, P&G etc.
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