Online content marketplace Pepper has recently raised Rs 2.2 crore as part of its seed funding round, led by Titan Capital, backed by Snapdeal Founders Kunal Bahl and Rohit Bansal. It will use the new funds to expand its team in Mumbai, and focus on the product and its technology platform to enable content creation ‘on-demand’.
Other marquee investors who participated in this round include YourStory Media; Chairman of Dentsu Webchutney; Ritesh Malik, Co-founder and CEO of Innov8; Sanjay Tripathy, former CMO, HDFC Life; Dr Saurabh Srivastava, Co-founder of IAN and NASSCOM; Slideshare cofounder Amit Ranjan; Indifi's Co-founder and CEO Alok Mittal; Sidharth Rao, and CEO of Agilio Labs; Manan Maheshwari, Co-founder of WYSH; and Hemanshu Jain, Co-founder of Diabeto.
Anirudh Singla, the CEO of Pepper, said, "With passion economy as a growing trend, it is important that you are able to enterprise your creators and help them grow. Pepper’s technology platform will not only be able to scale content creation to the tunes of hundreds of thousands of content pieces, but will also be able to create a framework that allows virtual collaboration of creators through tools on the platform."
Pepper, founded in November 2017 aims to be the largest content marketplace platform in India by making content creation accessible through an on-demand virtual workforce at all scales, verticals and languages. The founders are the students of BITS Pilani have been able to aggregate over Rs 1.75 crore of revenues and acquire a network of over 25,000 content creators.
Commenting on the investment, Alok Mittal, Co-founder and CEO, Indifi said, "Pepper got my attention as soon as it was pitched to me. But what convinced me were the founders, who at such an early age have made it into something formidable. They have been able to crack a lot of things, unit economics being one, and I believe that is the best start anyone can have for their company."
Pepper is also planning to expand into graphics as a vertical, and shall be launching a first-of-its-kind ‘content-as-eCommerce’ model. Brands, SMEs, and individuals can now order content in custom formats and get automated deliveries in available content genres, verticals, and languages.The startup is now working with brands like Swiggy, InfoEdge, Urban Company, BookMyShow, Times Internet, India Today Group, Zivame, Bharat Matrimony, Simplilearn, and over 250 others.
Pepper aims to target over 1,000 businesses and 200,000 content creators over the next 18 months across domains, to create an ecosystem for creators across graphic, voice, and video.