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OYO Forays into Wedding Industry, Launches AutoParty Venture

Following an integrated approach backed by technology, AutoParty combines all the aspects of planning a wedding, be it banqueting, catering, décor or vendor coordination.

Organising an event can be a complex, time-consuming and unpredictable process. Whether it’s a wedding or a conference, the checklist is mind-boggling: Ideal venue? Service staff? Decor? Menus? Audio-visual equipment? Entertainment? Permissions? And much more. 

Fortunately, OYO is in the business of optimising space for the human race. AutoParty claims to offer you a huge selection of pre-checked venues, top-notch technology and expert service providers that will fit perfectly with your plans and preferences. SoftBank-backed hotel aggregator will integrate these services into the OYO app. 

“As an urban innovator, OYO is constantly looking for new and unique solutions to customer requirements in the real estate and hospitality space. In the wake of our foray into the MICE (meetings, incentives, conferences and exhibitions) segment, we further identified that the way wedding venues are booked and the events are organized in India is a highly broken process. The market is largely fragmented creating an enormous opportunity and also a chance for us to solve this problem. With AutoParty, we have introduced a one-stop solution for all the needs of customers who are planning a wedding without any hassles ensuring an end-to-end control of the experience,” said Ankit Tandon, COO, OYO Townhouse. 

He further added, “Following an integrated approach backed by technology, AutoParty combines all the aspects of planning a wedding, be it banqueting, catering, décor or vendor coordination. By facilitating all these aspects through a common technology platform, we wish to offer our customers a seamless wedding experience with OYO.” 

AutoParty platform is having features like: 

One-click Planning: Easy to filter and discover OYO venues and service providers for various event types, pax-size, and location. 

Virtual Walkthroughs: Users do not have to rely on photoshopped brochures, and can instead view actual walk-through footage of venues from the comfort of their couch. 

Food tasting at your doorstep: Food tasting is an important activity before booking any banquet. Not all banquets offer food tasting and the ones which offer require individuals to physically visit the banquets. Also the sample is not an exact replica of what will be served on the event day. With Autoparty, one can schedule the food tasting at his doorstep and can taste the exact food being served at the LIVE event on that date. 

Real-time menu customisation: As per company's research, 90% of the time, individuals like to make customisations to the food menu being offered. Most of the banquets offer fixed package options and ad-hoc customisation pricing. Autoparty banquets would offer interface such that the user can create a buffet package of his own choice and can get best price quote 

Personal assistance: Customers can easily WhatsApp or call the respective Banquet Asset Manager (BAM). BAM to own the entire customer experience – from discovery to sampling to booking to supervising event day operations. Its like having your own wedding/event planner to take care of everything you need for that special day! 

Plug & Play: typical banqueting options are in a large hall which need to booked at least 24-48 hours in advance and then set up. Unlike these, all the Autoparty Banquets will be fully setup with furniture, Decor, DJ Floor, Projector, White screen, etc. and are ready to host an event within 6 hours. 

Currently, OYO Auto Party is available for Oyo managed properties under categories like Townhouses, Oyo Silver Keys, Oyo Homes and Oyo flagships. It is available in eight cities including Delhi/NCR, Jaipur, Lucknow and Kolkata with 50 venues and targeting to reach 100 venues by December this year. 

The tailored packages come with individual event planners and the indoor banquets are priced at Rs 399 per head onwards while an outdoor banquet with a garden or lawn is priced at Rs 699 onwards. 

Apart from OYO, another Indian players who have already marked their presence in the wedding industry are WedmeGood.com, Shaadimagic.com, WeddingBrigade, Weddingz.in, ShaadiSaga, AppilyEver.com, BandBaajaa, and Bollywoodshaadis among others.


Tags assigned to this article:
Wedding industry AutoParty Venture

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