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Advertisement Strikes BIG with an Amazon Partnership

Driven by the shared philosophy of customer-obsession, these tech-first companies have joined hands to provide utmost convenience to the users by removing the friction on each step from choosing to discovering to paying for products and services., a pioneer in conversational commerce, has integrated Amazon Pay into their app and SDK to facilitate seamless payments for transactions within a single chat window interface. has witnessed over 80% repeat customers using Amazon Pay across 15+ services and 5+ platforms over the past 6 months, creating a unified digital payments success story for both the companies.

With Amazon Pay, consumers transacting through Niki on its own apps (iOS, Android, Web) or on its SDK partners’ apps can use the same payment gateway across multiple services and platforms. Transactions happen primarily through Amazon Pay balance, leading to a one-step checkout. Besides Amazon Pay balance, customers can also use their stored cards on Amazon, thereby reducing payment friction to a great extent.

Commenting on the success of the unified digital payment partnership between the tech companies, Manesh Mahatme, Director of Payments,, said, “Our primary tenet of any partnership is to make digital payments the most trusted, convenient and rewarding choice for customers. We have observed that approximately 97% transactions were carried out using Amazon Pay. This goes a long way in saying that users prefer a convenient, one-step checkout process.”

Talking about the successful partnership with AmazonPay, Sachin Jaiswal, CEO,, said "Providing a consistent online shopping experience across all our services and platforms has helped us cut down the learning curve of users from all demographics and geographies. For us, it has always been about enabling everyone to go digital and take advantage of the convenience of buying products and services online. By partnering with AmazonPay, we've accelerated our journey towards true digitisation."

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