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Nihon Kotsu Invests $1M in MyTaxiIndia; e27 Gets Funding; ShopClues Launches AdZone and iServe Financial Bags Seed Round

Pune-based iServe Financial Pvt. Ltd, which runs an online and offline customised financial services & solutions business, has raised an undisclosed amount in seed investment from a group of investors

Photo Credit : locatory.com,

Nihon Kotsu Invests $1M in Delhi Based Inter-city Cab Rental Platform MyTaxiIndia

Inter-city cab rental platform MyTaxiIndia Pvt. Ltd has raised $1 million (around Rs 6.65 crore) in a bridge round of funding from existing investor Nihon Kotsu Co, a leading taxi rental company in Japan, reported VCCircle.

The startup will use the raised funding for expanding services to tier 2 and 3 cities. A part of the money will also go for technology development, marketing and branding.

MyTaxiIndia was co-founded by Anshuman Mihir, Mohit Rajpal and Satyakam Rahul in 2012.

Singapore Based Tech Blog E27 Raises Funding

Singapore-based e27, a technology-focused blog has raised an undisclosed amount in a new round of funding, as per TechinAsia report. Founded in 2006 by Mohan Belani and Thaddeus Jit Siong Koh, e27 runs a portal that reports news on startups, funding, entrepreneur profiles, product reviews, and resource articles to level-up startups. In July 2015, e27 raised about $650K in funding and before that, in 2013, the company had raised $615k funding from 8capita Partners, Ardent Capital, B Dash Ventures, and Pinehurst Advisors.

ShopClues Launches Seller Bidding Ad Platform ‘AdZone’

Online marketplace ShopClues has launched a self-service solution for sellers, AdZone, to help merchants promote products using native and customised advertisements on its platform.

The seller-bidding platform to advertise, execute and manage product campaign has been created in partnership with C1X, an online advertising technology firm.

"This platform will immensely boost visibility of products and maximise product views, helping vendors increase their business with us. The bidding system ensures transparency while our differential bidding mechanism for products is essential for retailers advertising varied products," Radhika Aggarwal, co-founder and Chief Business Officer, ShopClues, said.

"With AdZone, ShopClues further emboldens its commitment to assisting its large and growing merchant community at every step in their growth as our partners," she added.

The campaigns created can be seen on the desktop as well as the mobile app/site.

The product advertisements will be displayed in the category and sub-category pages, ensuring top slots and resulting in high orders, the company added.

Financial Solutions Company iServe Financial Raises Undisclosed Amount in Seed Funding


Pune-based iServe Financial Pvt. Ltd, which runs an online and offline customised financial services & solutions business, has raised an undisclosed amount in seed investment from a group of investors including Nilesh Shah (CEO of Kotak Mutual Fund). iServe plans to use the funds to further improve its online platform’s reach and penetration to take on bigger rivals such as BankBazaar and PaisaBazaar.

The company was set up in June 2014 and its founders include Dipak Samanta, Rahul Bhaik, Krishna Iyer, and Sasanka Panda. Its core goal is to serve the financial needs of consumers across retail loan, investment, and protection solutions.



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