Narvar, the post-purchase experience leader, today announced it has acquired key technology and personnel from GoPigeon, an end-to-end logistics management SaaS platform based in Bengaluru, India. This acquisition advances Narvar’s platform development with additional engineering talent and furthers the company’s position as the market leader which powers two billion experiences for more than 125 million consumers per year after they click buy. It also scales Narvar’s global growth, with the GoPigeon India team anchoring the fast growing Asia-Pacific ecommerce market and enabling worldwide operations support.
“At Narvar, we want to simplify the lives of consumers, regardless of where they live,” said Amit Sharma, Founder & CEO of Narvar. “Having grown our business in North America, we are now well-positioned to scale our platform to international markets. Bringing on GoPigeon allows us to realize this vision more quickly and respond to the growing demand from current clients and prospects to bring great post-purchase experiences to their customers worldwide.”
In the last 12 months Narvar has experienced significant growth, tripling its revenue and adding more than 100 new customers in 2017 including Amway, Chandon, The RealReal and TUMI. Narvar now serves a client base of more than 400 brands and retailers, including 40 of Internet Retailer’s Top 100. This growth is being driven in part by Narvar’s investment in product development, notably targeted at emerging consumer channels including AI-powered chatbots. Narvar powers bots on Facebook Messenger for 370 retailers, which have facilitated 3.8 million incremental brand interactions within months of launch.
With this acquisition, Narvar adds the strength of GoPigeon’s engineering team to scale more quickly and accelerate its machine learning capabilities. GoPigeon recently launched Intelligent Courier Allocation (ICA), an artificial intelligence system that helps retailers optimize how they use their carrier networks based on customer needs in a given scenario.In parallel, Nexus Venture Partners, an investor in GoPigeon has become a shareholder of Narvar.
“The GoPigeon team is joining Narvar at a pivotal point in the maturation of the post-purchase category they created,” said Deovrat Singh, Co-founder and CEO of GoPigeon. “Together, we will empower retailers to give consumers the experiences they crave after they click buy.”
According to a recent report, 91 percent of retailers agree that engaging customers after they make a purchase improves brand perception, customer satisfaction, and loyalty. Powered by insights from billions of interactions, Narvar makes it effortless for retailers to provide immersive and emotional experiences to customers after they make a purchase. Narvar’s acquisition will further cement its leadership in the customer experience category.
“Through the GoPigeon platform, we've seen first-hand the value of the post-purchase experience as a driver of customer loyalty,” said Kashyap Mehta, Head of Product and Strategic Initiatives at Tata CLiQ. “As GoPigeon joins Narvar, we're eager to see the potential they unlock for enhancing customer relationships across the world.”