Naming your lil’ one?? nameRnewborn Allows You to Tell the Community What You Want in a Name for Your Baby
Just like Amazon and Flipkart started out selling books and later entered into other domains, we too want to initially stabilize our core platform, business processes and run at least 500 baby naming contests before venturing into parallel verticals.
Started in June 2016, Hyderabad-based nameRnewborn.com is Indian crowdsourcing platform for naming newborns. In three simple steps Parents harness the power of the people on the internet (the Crowd) to gather (Source) a large pool of relevant names. The collective creativity of our Namers (Crowd brain) helps parents name their newborns!
The startup was founded by Ratnakar Poduri and Srikanth Poduri. Ratnakar has over 13 years of consulting experience working with tech industry heavyweights such as Hewlett Packard and Accenture. Bachelor’s degree in Mathematics and Statistics from Osmania State University in Hyderabad, subsequently earning a Master’s of Science degree in Mathematics from Indiana State University. Ratnakar also runs a test prep company and have coached 650+ high school students for their SAT’s / ACT’s for over nine years.
Srikanth worked with various Fortune 500 companies and IT start ups as VP - Corporate Strategy. He was instrumental in contributing towards the overall growth of the organization. Srikanth is a qualified management professional and holds Masters in Business Information Systems from Karlshrue, Germany and a MBA from Symbiosis, Pune.
BWDisrupt team member Sujata Sangwan interacts with nameRnewborn’s Founders and spoke to them
Why this idea?
When we were expecting our kid, both of us were working fulltime in demanding environments. TIME was a major constraint to focus or research baby names. We were also living in the US away from immediate family. YES friends and family pitched in with few naming suggestions but they were limited. Internet had pointless innumerable lists of names that every second kid we met carried. With trends and tastes changing, we were looking for new avenues and across cultures to name our kid.
We also noticed that there are lot of people facing the same issues mentioned below as we did -
1. Busy with demanding lifestyles and want to simplify the baby naming process, yet come up with a cool name at a fraction of a buck.
2. can't crack the perfect name based on their requirement ( eg starting alphabet, numerology, birth star ...)
3. want numerous distinctive suggestions, cross culture names but don't have enough creativity and subject matter expertise
Why will people pay when content is available for free?
Internet has a large collection of baby names, every baby naming website has the same set of static collection (around 10,000) which is very obsolete and with ZERO user experience.
Unique Key Features
We are the only crowdsourcing platform in India for naming newborns. Our platform facilitate web based baby names contests, acting as a two-sided market place. All the participants (Parents and Namers) are benefited in the entire process. Our approach is an act of taking a task traditionally performed by a friends and family and outsourcing it to an
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