Javascript on your browser is not enabled.

Advertisement

Nabhi Sutra champions belly button oils with ayurvedic benefits

According to Swati Sutaria Vakharia, “All our products are FDA certified and 100% natural. There are no added colours or fragrances. Our products have been produced by qualified experts with in-depth knowledge of Ayurvedic procedures and measures.All our products are made of pure essential therapeutic oil, cold-pressed oil and Ayurveda siddha oil,”

Nabhi Sutra champions belly button oils with ayurvedic benefits
Nabhi Sutra champions belly button oils with ayurvedic benefits

Meet Swati Sutaria Vakharia, who has taken upon herself to bring the benefits of Pechoti Technique to its customers via its startup - Nabhi Sutra, that produces belly button oils for brain development, acne, hair care, skincare, menstrual pain relief and joint pain relief. 


Swati struggled with a few health issues during breastfeeding like hair-fall, that is the point when she started looking out for products for the benefits. To her surprise there was no one else in the market providing such services and that made her launch - Nabhi Sutra. 


Nabhi Sutra took off in the market with the ditty, “three drops in your belly button before you sleep can heal your body.”  Swati also runs a charitable trust, Women Planet Foundation whose campaign Muskaan Ek Pahel, is specifically designed for women in rural areas and menstrual hygiene education. She also owns an IT firm, Black iD Solutions, and has been working in digital marketing for over 14 years now. Nabhi Sutra launched in September 2019 by Swati Sutaria Vakharia, Nabhi Sutra is the pioneer of “wellness through belly button oils” in India.The startup is also set to launch a few more types of oils for eye care, daily digestion, and immunity among others.  


According to Swati Sutaria Vakharia, “All our products are FDA certified and 100% natural. There are no added colours or fragrances. Our products have been produced by qualified experts with in-depth knowledge of Ayurvedic procedures and measures.All our products are made of pure essential therapeutic oil, cold-pressed oil and Ayurveda siddha oil,”

According to Ayurveda, it is believed that our complete consciousness rests in our umbilicus (Navel). The navel contains DNA of the soul and hence to open the path of transformation and healing, it is important to regain your consciousness through the roots. “Due to an unhealthy lifestyle, our body produces a lot of toxins. Nabhi has the power to fortify and activate the body's inner power to heal and recover the internal harmony lost due to toxins accumulated in the body,” says Swati Sutaria Vakharia. 


She adds, “I have used this technique personally and have seen great results. To witness the results, all you have to do is apply 2-3 drops of required Nabhi Sutra oil in your belly button before going to bed and allow it to penetrate the navel by massaging it in a circular clockwise motion. You will be able to spot the difference in a period of 21 days by using it on a continuous basis. Ayurveda depicts our belly button as the source of our complete consciousness. Puranas title our navel as our second brain.”


Nabhi Sutra’s products are available through its own website and via third party platforms like Amazon, Flipkart, Seniority, 1MG, Snap deal, Etsy, and Lime road among others.  It is an online retail model for now and with time the startup is planning to enter the offline mode through physical stores. Nabhi Sutra has served more than 15,000 customers in India so far. Started with an initial investment of Rs 5 lakh, the firm aims to cross Rs 1 crore in turnover in its very first year, without any third party funding.  The startup aims to add investors in its second phase of business.   




Around The World

Advertisement