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MyGlamm acquires POPxo; Aims To Build The Largest ‘Content. Community. Commerce’ Company In South Asia

The large user base, proven digital & go to market capabilities, and data-driven insights into what millennial women want will help MyGlamm and POPxo successfully co-create, launch and market products in the beauty & lifestyle category.

MyGlamm acquires POPxo; Aims To Build The Largest ‘Content. Community. Commerce’ Company In South Asia
MyGlamm acquires POPxo; Aims To Build The Largest ‘Content. Community. Commerce’ Company In South Asia

MyGlamm - India’s fastest-growing direct to consumer beauty brand has acquired POPxo, India’s largest community of women, to create the largest 3C (Content + Community + Commerce) company in South Asia. Post the acquisition Chiratae Ventures, Kalaari Capital, and Neoplux Venture Capital join MyGlamm’s existing investors - Bessemer Venture Partners, L'Occitane, Mankekar Family Office, and Tano Capital LLC. Priyanka Gill. Founder & CEO, POPxo will also be joining the board and leadership team as Co-Founder, MyGlamm.


Together (MyGlamm and POPxo) represent a community of over 50 million women, have produced and sold millions of beauty products across makeup, skincare, and personal care and have over 45,000 influencers on their platforms. The large user base, proven digital & go to market capabilities, and data-driven insights into what millennial women want will help MyGlamm and POPxo successfully co-create, launch and market products in the beauty & lifestyle category.


Post-acquisition, POPxo will continue to create engaging content across all platforms for women in India. As part of the acquisition, Plixxo will continue to fulfil the group’s mission and also amplify brands as India’s largest influencer platform. 

 

Darpan Sanghvi, Founder & CEO, MyGlamm said, “Both MyGlamm and POPxo have been built for the Indian female consumer and are equally committed to supporting women in every sphere of their lives. With this acquisition, MyGlamm will further be able to connect with the millennial women, reach uncharted geographies, and work with POPxo in identifying emerging consumer needs & consumption patterns to co-create tomorrow’s beauty trends.”


Priyanka Gill, Founder & CEO, POPxo & Co-Founder, MyGlamm said, “The POPxo vision has always been to build a content-community-commerce destination for women in India, with MyGlamm we have found a powerful partner with proven strengths in producing and selling beauty products at scale. Together we will leverage the power of content to meaningfully engage with and truly listen to our users to co-create products they really want.” 

   

MyGlamm products, launched in October 2017, are available both online and offline. The brand has over 2000 points of sale across 50 cities in India. With INR 140 crores of annualised revenue, MyGlamm has grown over 400% in the past 12 months and is projecting to grow to an annualised revenue of INR 400 crores by December 2021. Currently, MyGlamm has around 600 SKUs across Makeup, Skincare, and Personal Care and has recently launched a line of sanitising and disinfecting personal care products to help you stay safe anytime, anywhere – WIPEOUT.



Tags assigned to this article:
POPxo MyGlamm Plixxo beauty brand beauty & lifestyle

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