Founded by Lal Chand Bisu, Vinod Kumar Meena, and Vikas Goyal, Kuku FM is a podcast platform that is re-inventing traditional radio, by allowing listeners to discover new, emerging, diverse audio content, and engage with their favourite creators. Kuku FM is the largest audio platform with more than one million listeners. With more than 2,100 podcasts, it has grown into a family of 1,000 plus creators in just a year. Kuku FM has raised an undisclosed amount from VCs- 3one4 Capital, Shunwei Capital, and India Quotient.
“This fund raise will help us in expanding our already diverse content library. We all come from small towns in Rajasthan where people constantly listen to audio content. As regular podcast listeners, we always felt a huge gap in Indian audio content. We felt that there was no place to listen to Indian shows or stories or famous poetry, etc., in our native languages. We also started noticing that everyone around us was looking for ways to reduce screen time and always had earphones on. All these observations coupled with the steep rise in internet penetration made it the right time to enter the audio market.” says Lal Chand Bisu, Co-Founder and CEO of Kuku FM.
Kuku FM’s podcasts include diverse genres - education, entertainment, news, mythology, spirituality, learning and inspirations, stories, poems, and even jingles.
“People lose countless hours to mundane activities such as commuting, chores, and staring at their phones. What if we could turn these little blocks of unallocated time into a mind-space well filled? These are moments of learning, joy, reflection, and even memories.” says Vikas Goyal, Co-Founder of KukuFM. The platform is sprucing up to provide production, distribution, and marketing support for its creators.
“We knew people prefer content in their regional language over English. So we decided to test our hypothesis by launching an MVP with Hindi audio content. The response from the get-go was overwhelming. People loved consuming news, stories, spiritual, and mythological content. Our engagement and installation graphs started going up, and we haven’t looked back ever since. Our goal is to democratise audio content. By providing production, distribution and marketing support, we want to empower creators to monetise content, grow the audience, and connect with fans.” says Vinod Kumar Meena, Co-Founder of Kuku FM.