Multilingual Mother’s Forum Momspresso Targets 70% of Indian Mothers by 2023
Riding on its success in brand integrations and ad expenditure by women-centric companies, Momspresso is set to clock revenues of Rs 150 crore by FY21
Photo Credit : Facebook/@Momspresso,
Momspresso, the leading multilingual content platform for moms across India, has announced its robust expansion plans. Buoyed by its 10 million visits every month,Momspresso is fast inching towards its target of hitting the Rs 150-crore milestone in revenue by FY21. Having cemented its focus on regional and vernacular content to become accessible to more mothers across geographies, the platform is also poised to reach out to 70 percent of all Indian moms over the next five years.
The carefully curated content on Momspresso has not just been offering mums across India a way to share their personal experiences and draw support from others in the community, it has also become a medium for them to gain recognition and a renewed sense of confidence.
Momspresso aims to cater to the multifaceted mums of today. The finely-brewed content on Momspresso offers support to moms across the country, not just in their journeys as parents but also in their lives as wives, daughters, and – most importantly – as women. Launched in 2010, Momspresso is based out of Gurugram, Haryana.The platform attracts ten million users every month, consuming and creating content on subjects as diverse as conception, pregnancy and baby care, teenage and adolescent issues, beauty, fashion, healthcare, and travel. Momspresso users can quickly set up their own blog and express themselves freely to other likeminded mothers in seven different languages - English, Hindi, Bengali, Marathi, Telugu, Tamil, and Kannada. The company has recently launched Momspresso TV, India's first video channel dedicated to mothers, which already has a rich repository of over 500 videos.
In a bid to attract more mums and help them enrich their journeys as mothers, wives, daughters, and – most of all – women, the platform has been pushing the envelope in terms of democratizing content creating capabilities. Users can quickly set up their own blog and express themselves freely to other like-minded mothers in seven different languages, namely English, Hindi, Bengali, Marathi, Telugu, Tamil, and Kannada.
The fact that more and more mums from non-metro cities are attracted to the platform is visible from the site traffic statistics. The second highest number of users on Momspresso is from Lucknow while many non-metro cities such as Patna, Agra, and Jaipur make up the top 10 geographies that have witnessed maximum traction.
Vishal Gupta, cofounder and CEO of Momspresso, “The growth in popularity that Momspresso has witnessed so far is truly overwhelming. When mommy-bloggers on the site express how they have reinvented and rediscovered themselves through the platform, we feel imbued with renewed energy to reach more mothers in every part of India. To this end, we are focused on making the platform more accessible by adding more regional languages and enhancing our focus on vernacular content.”
The ease of mobile-based blogging that Momspresso offers has further bolstered its popularity, enabling moms, whose only medium of connecting with the world outside is their phones, to easily express themselves. This has resulted in the extensive library of user-generated blogs that the platform boasts of today, with a whopping 50,000 blogs by 6000 mums written across the seven languages. Apart from blogging, Momspresso also has a dedicated video channel, Momspresso TV, which deals with various aspects of being a mother.
Momspresso’s revenue model is based on native content (blogs and videos), blogger meets, and brand-focused solutions. It works with over 75 top brands, and has long-term engagements with Nestle, Dettol, Pampers, J&J, Horlicks, and Dove amongst others.
Vishal Gupta added, “As we have a vast and growing dedicated user base and the largest repository of user-generated content in our category, we have managed to make significant headway in terms of brand integrations and monetization. Since moms make up the target audience for a huge variety of brands, we look forward to working with 200 brands in the next three years and to achieving our target of INR 150 crore in revenue by the end of FY2020-21.”
The company has already reached breakeven point and generated revenue to the tune of Rs 15 crore in FY18. Through its consistent focus on making users not just consume but also contribute content on the platform, as well as on building strong partnerships with influential brands, Momspresso is well placed to augment its income ten-fold over the next few years.
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