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Monrow Launched in Reliance Retail’s Women-centric Venture ‘Project Eve’

Monrow offers everything from stunning heels to stylish flats and fun casual shoes. All the styles are super trendy and are carefully curated every season ensuring that their customers are on top of their fashion game.

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Reliance retail’s unique venture ‘Project eve’ is redefining the way Indian women shop. With apparel, footwear, jewellery and cosmetics all under one roof, these concept stores are a one-stop shop for anything a woman needs to look and feel good. The discovery based aisle structure, elegant ambience and plush trial rooms coupled with the services of a personal stylist takes the overall shopping experience to the next level. What makes these stores even cooler are the in-house cafes and salons where women can pamper themselves after a good shopping session. 

Their first flagship store was launched in Mumbai in June 2017, followed by stores in Bangalore and Chennai. The selection of brands available in these concept stores is quite spectacular. And one such handpicked brand available at their stores is Monrow. 

When it comes to footwear, what’s fashionable isn’t often comfortable and vice versa. Veena Ashiya, the founder of Monrow shoes found this as an opportunity and launched Monrow to bridge this overwhelming gap between fashion and comfort.

Monrow offers everything from stunning heels to stylish flats and fun casual shoes. All the styles are super trendy and are carefully curated every season ensuring that their customers are on top of their fashion game. And all this comes with the goodness of a super flexible sole and an added 4mm soft foam for more comfort and support. What more could a fashion conscious woman ask for!  

Another positive trend to notice here is the rise of women-centric businesses. Both Project eve and Monrow are stellar examples of that. This channeled focus by brands is catering to women and their needs better and also ensuring a healthier ecosystem in the retail space. With that said, we insist women do check out a Project Eve store and definitely try a pair of Monrow shoes to get their shoe game on point.



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