SuperMOM Mitali, an experiment started as a YouTube channel soon gained popularity amongst the Mommy community. This experiment then transformed into a full-fledged parenting website in the year 2015 and since then there has been no stopping.
Thanks to its popularity, the portal has acquired funding from private investors who were her ex colleagues. The Baby Care Industry is booming currently with both parents getting equally involved into the decision making process for their child. Understanding the growth and ideology of the brand, they decided to invest.
The portal will be using this funding to strengthen the tech – infrastructure, scale up the business and expand their national reach.
Founded by Mitali Jakatdar, she is known to create valuable content for parents on the lines of Mother care, Baby care, Health and Fitness, Travel, Beauty, Fashion and others. She eloquently involves her blog and video channels to reach out to parents who seek help and information on various issues.
While all parenting blogs are focused to the needs of the mother and the baby, Mitali’s portal also gives equal importance to the fathers. After all, having a child is a joint decision. The millennial parents are now equally contributing to the development of their child.
SuperMOM Mitali will be focusing on the quality of the content and pay emphasis to high-quality videos to include Interviews, Comedy, Sketches and Product integrations amongst other things.
Pet Parent – The portal will also be a place where Pet Parents can find valuable content and stories.
Live at 5- The portal goes live from their FB, Instagram and Twitter account every Friday at 5 and this is one of the flagship properties of the portal which will then be enabled to get brands on board.
The SuperDAD Panel - A dad’s role is not just limited to paying the bills. Thus Super Mom Mitali has an excellent IP where they focus on dads who have some gems to add to the parenting table.
The Facebook Community- The website also has its own Facebook community of moms as well as dads where both have an equal say in issues related to parenting. The community is known as SuperMOMS and SuperDADS.