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MobiKwik Launches a Loyalty Initiative 'SUPERCASH' to Increase Consumer Retention

The initiative ensures that MobiKwik has less cash burn compared to competition while giving consumers a prolonged advantage for future buying.

MobiKwik, Indian Mobile wallet has recently launched a loyalty initiative known as “SUPERCASH”, which aims to promote digital payments. SUPERCASH is the first ever loyalty initiative launched by a mobile wallet in India. Under this initiative, the user saves money every time he transacts on MobiKwik. They can earn reward points at all MobiKwik merchants, including their local mom and pop stores.

The initiative ensures that MobiKwik has less cash burn compared to competition while giving consumers a prolonged advantage for future buying. Since launch of Supercash, MobiKwik has witnessed a 28 percent growth in transactions per user and a 32 per cent improvement in customer retention.

At the same time number of transactions per user has also grown by 17 per cent in the same period. Supercash initiative will connect with the arbitrage generation as millennial like to save money wherever possible. Therefore Supercash promises benefits in each and every transaction keeping in mind the consumer spending prospective.

“Nearly half of consumers will spend more with a brand which offers loyalty bonuses. Also our aim is to go for zero or near zero burn rate at the earliest possible time, a situation that would be of comfort for all its stake holders and investors” says Mr Bipin Preet Singh, Founder, MobiKwik.

Users can make huge savings on their transactions at Big Bazaar, Central, Petrol pumps, Relaxo, Bata, Needs store etc starting today. MobiKwik currently powers payments for IRCTC, NHAI, Meru Cabs, Big Bazaar, MakeMyTrip, OYO Rooms, Zomato, PVR, Archies, WHSmith India, BookMyShow, Grofers, Big Basket, Dominos, Burger King, Pizza Hut, eBay, ShopClues, Myntra, Jabong, Pepperfry, Barista, Food Panda, Nearbuy, Van Heusen, Allen Solly among others.


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