Pradeep Iyengar, a media veteran who has spent more than 20 years in media space donning various hats that of a media and marketing strategist working with agencies like WPP, IPG & Aegis group and across brands like Unilever, Philips, UDV, Shoppers Stop, Future Group, Jyothy Labs, Xrbia amongst others, has stepped up to venture into the DISPLAY space in India.
Along with Kruti Promotions, Pradeep has partnered with Noble Group worldwide to bring focus on a vision which envisages to "change the landscape of displays" in the country by bringing 3d and LED screens to cut across modern retail, lifestyle retail and has offerings for the corporates too.
It is a "one stop shop", one of a kind in India which will provide solutions from basic 3d holograms to bringing LED Posters (standees), Transparent LED and normal LED displays, covering 4d/7d /9d virtual zoo...museums etc into the Indian display space.
They have distributorship for the India, Middle East, France and Australia and is looking to expand further.
This space will get exciting soon and consumers can get to see the launches that happen in this space in US and Europe within days in the Indian market.
Speaking to e4m Sanjay Selukar Director, Kruti Promotions and Events said, “With an innovative product offering and the experience of Pradeep we saw an opportunity to fill the void in the display space - a winning combination.”
Speaking from Greece Mr. Giovanni Kamarikos, CEO Noble Group echoed the sentiments and was excited to partner Kruti and Pradeep as India had a huge potential with various new developments taking place in infra space and assured that the skyline of cities will be in line with other global cities of the world.