India | October 2020: Mamaearth, a toxin free personal care brand, announced its initiative #PlantGoodness with a commitment to plant saplings towards every order made and is set to plant one million trees in the next five years in this endeavour.
A brand that is built on the promise of Honest, Natural and Safe care, Mamaearth believes that goodness starts with the small choices that each one of us makes every day. Mamaearth has made these choices in their products that are made from the best of nature, have no toxins, no harmful chemicals, are animal cruelty free, and plastic positive. Further strengthening their brand purpose of “Goodness Inside”, they’re now looking to grow and sustain more than a million plants that will improve air quality, soil quality and even the ground water levels.
Mamaearth is looking towards setting a new benchmark in transparency through technology enabled solutions. Once an order is placed on the website, the brand commences the process of linking it to a newly planted sapling, through its partner SankalpTaru. After the sapling is linked to the order, the brand will share with the customers a picture of the sapling, it’s specie, along with its geo-tag for the consumers to easily track their plant. Through its partner, the brand will nurture the tree for the first 3 years after which the tree would be strong enough to self-sustain.
Commenting on the initiative,Ghazal Alagh, Co-Founder and CIO, Mamaearth said“Being toxin free and plastic positive were our first steps towards the betterment of our community. It was time for us to up the ante with our environmental initiative and hence we decided to pledge planting one million trees. What differentiates us from others is how we use technology to display honesty and transparency about the process and allow consumers to track their sapling. We commit to staying honest to our principles and consumers, hence connect with the millennials and the Gen Good. "
The brand purpose of Goodness Inside comes from what Mamaearth has stood for all along since its inception. It is also an environmentally conscious brand working towards the conservation of Mother Earth for future generations by recycling more plastic than they use. Their toxin-free products promise purity and natural goodness which is better not just for people but for the planet as well.