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Malaika Arora Backed Kapiva, Forays Into The Ingestible Skin Foods Category

The brand aims to give glowing Skin to consumers through the right nutrition based on Ayurvedic principles.

Kapiva, a homegrown Ayurvedic D2C brand, announced that it is foraying into the ingestible Skin Foods category with the launch of Glow Mix, a plant-based supplement in a ready to go convenient sachet. By launching this revolutionary product, the brand aims to give glowing Skin to consumers through the right nutrition based on Ayurvedic principles. 

Aimed at nourishing the skin from within, Glow Mix will empower people to address skin dullness, anti-aging, pigmentation, dark circle, and UV damage concerns adding a natural glow to their skin. Available as a 30-day regime package, Glow Mix is a vegan, gluten-free, soy-free, and non-GMO (genetically modified organisms) product, targeted at women in the age group 21-40. In addition to this, it is also preservative-free, has no added sugar, and is available in rose flavor. With this launch, Kapiva strengthens its vision of integrating Ayurveda into India’s daily lifestyle and promoting holistic living. 

Glow Mix is designed to be effective on various skin types - sensitive, dry, oily, or combination. Its primary ingredients include - Pomegranate, Rose, Shatavari, Aloe Vera extracts that reduce hyperpigmentation by reducing melanin synthesis and increasing pro-collagen and hyaluronic acid.

Speaking on the new launch, Ameve Sharma, Founder - Kapiva, said, “Our aim has been to enable our consumers with alternate Ayurvedic solutions that they can incorporate in their life to make it better and holistic.  Hence, realizing the need-gap for holistic solutions in the skincare industry, we decided to venture into the Skin Food segment with the launch of Glow Mix. 

It is a one of its kind product that aims to enable Indian consumers to experience the best natural look with Ayurvedic ingredients. Just like all our products, we’ve used extensive consumer research and conducted innumerable consumer tests to ensure the efficacy of our product. It addresses all the primary skin concerns such as dark circles, skin pigmentation, fine lines, UV damage, and not just that, it also helps them get more radiant skin in 3-5 weeks of usage. What makes this product unique is that it enhances the Skin’s natural look and is not dependent on topical applications which will give a temporary effect. Therefore, we believe it’ll be a go-to solution for consumers to improve their skin health.”

Kapiva’s brand ambassador and wellness advisor to the Kapiva Academy of Ayurveda Malaika Arora added, “Our skin is a mirror to what happens inside our bodies. I am glad that finally, a brand has thought about enhancing Skin’s natural look through the right Skin foods based on Ayurvedic principles. Hence, I truly believe Kapiva Skin Foods Glow mix  is a game-changer.”

Kapiva recently roped in Malaika Arora as the brand ambassador and strategic investor. She has partnered with the brand showcasing her trust towards Ayurveda and Kapiva’s product solutions across various lifestyle issues faced by millennials. Kapiva, Series-B funded startup, has witnessed a GMV of over 100 crores and has raised over 110 crores led by investors like Vertex ventures, Fireside, and 3one4 capital.


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