Little, India’s app driven marketplace for deals in the Online to Offline space (O2O), has acquired Stylofie, a curated online marketplace for Salons and Spas. The acquisition will drive growth for Little and enable them to further penetrate the beauty and wellness segment, which is an important category for the company. With this acquisition, Little will get access to more than 50,000 registered visitors and 1000+ merchants on the Stylofie platform. This is the second company acquired by Little, the first being Trideal, a curated deals marketplace in Chandigarh, in October 2015.
Stylofie provides consumers with the opportunity to book, compare and rate their favorite salon/spas in Bangalore, Delhi and Gurgaon. At the same time, they also provide merchants with insights and data into their daily operations. The start-up was founded by Saurav Dey, who will be joining the Little team whilst the other two founders Prateek Agarwal and Balaji Srinivasan will be exiting to explore other opportunities. The rest of the Stylofie team will be joining Little and will be based out of Little’s office in Gurgaon.
Speaking on the acquisition, Manish Chopra, CEO and Co-founder of Little said, “As India’s largest marketplace for deals, we are always looking to increase market share by adding new customers and merchants to our Little app platform. Stylofie had a great marketplace model that will be a perfect fit for us. We are excited to have Saurav and the rest of the Stylofie family onboard as we join forces to consolidate our leadership position in this space.’’
Saurav Dey, Co-founder of Stylofie, said, “With Stylofie, we were able to build a marketplace model which drove affordability for consumers and increased capacity utilization for our merchants. When we met Manish and Satish, we were greatly impressed with their vision for Little and saw an opportunity to build India’s largest marketplace for salons and spas within Little's platform. My team and I are delighted to be part of Little."
Little is funded to the tune of $50 million by Paytm, SAIF Partners, GIC Singapore and others. The company has witnessed incredible growth of 200 percent after the demonetization initiative, and now has over 25,000 merchants present in 15 cities offering 50,000+ live deals across F&B, movies, last minute hotels, health & wellness as well as unique experiences.