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Jo-Ann A. Hamilton

Founder, Chief Wing Fueler & Rare Bird Champion @SecretBirdsHQ

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Life of a Female Entrepreneur

A rebirth of ideas which eventually culminate into thriving entrepreneurial ventures.

According to the Global Entrepreneurship Monitor, women are more likely to start a business out of necessity, when compared with men. It also states that, globally an estimated 48 million female entrepreneurs and 64 million female established business owners currently employ one or more people in their businesses.

Women are creating ripples globally as female entrepreneurs in an unprecedented way. From the Caribbean shores to the Gaza Strip, from London to Nigeria and Uganda and at home in India, there is no doubt that women are flying the entrepreneurial flag.

As is the case in most male dominated industries women face challenges such as gender stereotyping. But women continue to prove that they are indeed capable and talented in the entrepreneurial space. It is through these hardships that we read of the success stories of so many women entrepreneurs around the world.

“Strength does not come from winning, your struggles develop your strengths, when you go through hardships and decide not to surrender, that is strength.” M.K. Gandhi

As the Founder of SecretBirds, a global membership emerging market community, which promotes and encourages entrepreneurship to women and girls, I firmly believe that the future rests with women. We have a unique role to play not just in the emotional, spiritual and mental areas of our communities but also in its economic aspects. Research shows time and time again that women entrepreneurs give back more to their communities when compared with men and as such have a key role to play in sustaining financial stability in their wider societies. Women do not just build businesses they build nations!

Through my work I have met and worked with remarkable women building businesses from scratch. I have also had the pleasure and honour of meeting female leaders who have successfully built their brands into global players. One thing these women all have in common is a powerful story. The stories they share as to why they started their businesses are usually life altering, requiring introspection and resulting in changes that shifted their perspective and as such their entire world. I call it the awakening and with every awakening there is a rebirth. A rebirth of ideas which eventually culminate into thriving entrepreneurial ventures.

“Don’t ever let somebody tell you you can’t do something.” Vedika Goel Founder of With You

So, why female entrepreneurs? I will pose a different question, Why not female entrepreneurs?

1. Because women are ignoring social expectations and convention

2. Because women build businesses with strong mission and purpose

3. Because women think for the long term

4. Because women sustain families as they build their businesses

5. Because despite all the talk of limited funding women are still moving forward

6. Because women build strong communities that support each other to achieve

7. Because women have the skills to lead

8. Because women are half the population

9. Because women it is your time

“You women entrepreneurs out there blaze new paths, and don’t allow yourselves to be restricted outdated traditions.” Lisa Srao Founder of I Brands Beverages

Jo-Ann A. Hamilton isthe Founder, Chief Wing Fueler and Rare Bird Champion at SecretBirdsHQ. She was born and raised in St. Croix, Virgin Islands to parents from St. Kitts and Nevis. She is a graduate of American University in Washington, D.C., Cass Business School in London and Kingston University also in London. Her professional and cultural experiences span continents, having worked in North America, the Caribbean, Europe and Asia. Prior to SecretBirdsHQ, she worked in the corporate world in the property and construction industry for a decade. Alongside having a full time career in the above mentioned, she worked as a freelance writer and later as an independent consultant to social enterprises. 

Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house


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