Licious Emerges as The ‘Most Empathetic’ brand in RedSeer Consulting’s COVID Impact Leadership Index
Bengaluru, 29thJuly 2020: COVID-19 pandemic and subsequent lockdowns have accelerated the adoption and dependency of e-commerce in India, particularly in the grocery sector. As a large part of the population chose to stay in the safety of their homes, e-commerce players emerged as the lifelines by ensuring a continuous supply of essentials, right up to our doorsteps. As the country’s leading fresh meat and seafood brand, it was but obvious that Licious further strengthened its position as a trusted food brand. This is evident from the 3X growth in demand across markets. However, this time around the brand not only fulfilled the usual parameters of being the safest, high-quality product, but went a step further to emerge as the ‘Most Empathetic’ e-grocery platform during the pandemic as per RedSeer Consulting’s COVID Impact Leadership Index (CILI) research.
According to the leading research firm’s analysis conducted on a sample size of 7000+ consumers across India during May-June 2020, Licious bagged the top ranking for excellence in driving high customer satisfaction. Despite the prevailing socio-economic challenges, the Bengaluru-based brand showed the highest levels of service empathy, health empathy, and social empathy to its customers.
Commenting on the recognition, Abhay Hanjura and Vivek Gupta, Founders, Licious, said, “The CILI rating is an encouraging validation of our efforts to build India’s most loved meat and seafood brand. Building a brand is the labour of love! While an augmented growth data is certainly a must have, it is not the only aim that we pursue. Once the new normal took over our lives, our singular aim was to ensure that our consumers are not deprived of the simple pleasure of a hearty, home-cooked, great quality & safe meal. Food has emerged as the great unifier during this time and Licious took upon themselves the onus of having the favourite cuts of meat and seafood home-delivered to everyone who asked for it. We weathered several supply chain and logistical challenges, but did not let that be a hindrance. After all, a brand is only as good as the last consumer feedback- this research report tells us that we are on the right path."
Currently, Licious is present in Bengaluru, Hyderabad, Delhi-NCR, Chandigarh, Mumbai, Pune and Chennai. The plan is to establish a national presence as India’s first omni-channel brand to revolutionise the way Indians buy and consume meat.
The COVID Impact Leadership Index measures the impact of internet platforms during COVID lockdown across three building blocks - Most Resilient, Most Innovative and Most Empathetic - and nine sub-indices. The ratings are based on 7000+ consumer surveys pan India across 7+ sectors. RedSeer Consulting uses its proprietary methodology to come up with the overall internet platform ranking on CILI.