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Let it Wag, An App for Animal Lovers, Looks to Raise Funds on Crowdfunding Platform, Ketto

‘Let It Wag’ helps you when help is most needed, in an Emergency. It immediately connects you with nearby area-specific animal lovers in real time for rescue purposes.

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Let it Wag, An App for Animal Lovers, Looks to Raise Funds on Crowdfunding Platform, Ketto
Let it Wag, An App for Animal Lovers, Looks to Raise Funds on Crowdfunding Platform, Ketto

There are close to a million strays in India. Daily there more than 100 stray accident cases occurring in India. The actual figure will be much more.  Most of those poor furry animal die because the help couldn't reach on time. There are issues in transporting the injured due to lack of transportation/ambulance for animals. The NGOs and Animal Welfare have limited capacity and are scattered as well, due to which its becoming very difficult for any person to help the strays in distress.

‘Let It Wag’ helps you when help is most needed, in an Emergency. It immediately connects you with nearby area-specific animal lovers in real time for rescue purposes. 

“It all started with me successfully saving a poor dog that once met with an accident, but only 4-5 hours later. That incident put me into a deep thought. Why was it so difficult to get immediate and genuine help despite being surrounded by way too many animal lovers?

This gave birth to the idea of ‘Let it Wag’,” said Founder Yash Sheth while talking about idea generation.

The startup is trying to raise a small amount for its platform on Ketto.org. Its fundraising campaign is live on www.ketto.org/letitwag. 60% of the funds will be used for app development and the remaining will be for the app infrastructure.

The company is working on an app that will create a revolution for animal and animal lovers. They have already launched a beta version of the app which will help you do the following:

·  Connect with nearby animal lovers for stray animal rescue

·  Adopt/help someone adopt an animal

·  Generate an ‘Adoption Document’ which is a document of understanding between 2 parties- Rehoming Family/Individual and Adopting Family/Individual.

The team is also planning to add below features in the app:

·  Create a local community of animals lovers,

·  Find nearby pet owners in your area

·  Raise funds for feeding, medical cost , hospital bills, ambulance transportation,etc.

·  Find foster homes

·  Find a lactating mother

·  Find a blood donor for animals

·  Find local transport for animals to take them to nearby hospitals/vet clinics

·  Find nearby vets

·  Report animal abuse

·  Report missing animals

When asked about the challenges his startup is facing currently, Yash added, “First one being funding. Initially, we at ‘Let it Wag’ will require continous financial support for establishing our animal resources and rescue services. Once completely established, it will smoothly run on pilot mode. Second challenge will be getting all city-wide (eventually nation-wide) genuine and active animal lovers onboard. The sole aim of our team at ‘Let it Wag’ is that no animal should suffer due to lack of timely support/help.”


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